Press release
70KB
june 26, 2015 - Pitti Bimbo
KidzFIZZ, Pitti Bimbo’s new concept lab
KidzFIZZ is the new project dedicated to children’s fashions showcasing the most creative collections by brands that experiment with shapes, materials and how they are presented. It is Pitti Bimbo’s newest offering for the most sophisticated international audience.
“With our usual sensitivity when it comes to intuiting changes in style, even in children’s fashions”, says Agostino Poletto, deputy general manager of Pitti Immagine, “KidzFIZZ is picking up the baton from New View to stay apace with the new global scenarios, and pressing on the research pedal. This because it is research, in the sense of creative exploration and cross-pollinations between fashion and design, that makes the difference, today, in the world of children’s lifestyles, and that the most advanced shops and department stores are interpreting. With KidzFIZZ, Pitti Bimbo is tackling one of the market’s prime demands of the day, and enriching the Fortezza experience for our international buyers with a full offering of clothing, accessories, shelf-items toys and design pieces: a 360° overview of the latest in kidswear and on its outlooks for the future”.
Located in the Padiglione Medici, with an amazing setting designed by Storage Associati, one of Italy’s most progressive architecture studios when it comes to creating trade fair and exhibition projects, KidzFIZZ will be the concept lab at Pitti Bimbo 81.
The names at this first edition are: Abc 123me, Aghi e Bubi, Angel's Face, Anne Kurris, Anniel, Baby Moto, Bea & Izzy, Bimbolunae, Blade and Rose, Bobux, The Bonnie Mob, Butterscotch London, Caffe' d'Orzo, Cataleya, Chua, Clementine Concept, Cor Sine Labe Doli, Courage & Kind, Cucu’ Lab, Ott Cupcakes, Dreamers, Elyrose, Essence, Frugi, Frugoo, Holly Hastie, Jelly the Pug, Kitipongo, La Mascot, Latte e Biscotti, Lauren Moshi, Le Troisième Songe, Les Lutins, Little Remix, Luciole et Petit Pois, Ludo & Tommi, Maa' + Manuela de Juan, Malvi & Co, Mauro Grifoni Kid, Message in The Bottle, Milly Minis, Minimù, Minina, Morley, Oh Baby!, Oh...My! Kidswear, Opililai, Orimusi, Oscar et Valentine Cachemire, Pacific Rainbow, Piccola, Pilvi, Princess Andrea, Rock the Goat, Sarah Jane, Seerose, Simple Kids, Spoiled Me, Streghe in Bikini, Suerte Kids, Tails and Tales, The Little Tailor, Unlabel Kids and Wedoble.
And, KidzFIZZ will also feature UNDUETRESTELLA DESIGN WEEK, presenting a selection of design objects and projects for the little ones. The participating names include: Affinità Moderne, Alicucio, collégien, georges, Goodnight Light, ”ah, quel plaisir!”, Joolz, LIL’gaea, Mayice, MV% Ceramics Design, Nidi, Puella Petite, Noga Ravin, Samuele Menin, Fränze Straessle, Studio delle Alpi, toctocLAB, Uocu, Melina by Valia Barriello, &me, and YellowOffice.
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