Press release
147KB
june 26, 2015 - Pitti Bimbo
Pitti Bimbo, the key international kids’ fashion and lifestyle event
The sections, the numbers and what’s new
With 446 collections, of which 207 from abroad, over 5,700 buyers and a total of just under 10,000 visitors at the last summer edition, Pitti Bimbo confirms that it is the only trade fair in the world that presents a complete overview of the universe of children’s fashion on a global level as well as an extraordinary platform for presenting new lifestyle trends. And following a trend already experimented in previous seasons, at this edition more than ever, Pitti Bimbo is giving a boost to the world of research: from the avant-garde collections of Apartment to the blend of creativity and experimentation of the brands in the new KidzFIZZ project, to the classical-elegant style of the big names at Pitti Bimbo, to the eco-fair trade labels of EcoEthic, to the sportswear of Sport Generation and the urban atmosphere of SuperStreet all the way to accessories and design for the littlest set. All of this is presented within a dynamic, constantly evolving geography that greets visitors in a climate that is business-oriented as well as pleasurable and entertaining. A journey that is always new and original and unusual, passing through the myriad short circuits of fashion, art, sport and design.
The new names, special projects and returns at this edition include: Cataleya, Christian Lacroix, Hugo Boss, Ivoy Paris, J&JOY, Karl Lagerfeld, Manila Grace, Pilvi, Stella Jean, The Bonnie Mob, Timberland, and Zeybra.
THAT’S PITTICOLOR!, the title-theme of the June fairs, reinterpreted in a kids-sized version
THAT’S PITTICOLOR is the title-theme of the June fairs and will revolve around color and colors, the colors in which we are constantly immersed, the colors that are all around us, that we wear, that are inside us and in front of our eyes. The language of color is also one of the fundamental codes of kidswear so, in studying the theme of color, it is natural to narrate and interpret the styles and ways of living and playing as children. We will talk about and plan this summer’s Pitti fairs in color, so that we can view the world in Pitticolor. The project will be curated by Oliviero Baldini. (see enclosed press release)
The fundamental role of buyers at Pitti Bimbo
It is the best Italian and international buyers who make the fair a commercial success and “certify” the quality of its offer, its ability to refresh the show continuously, its clear and carefully segmented arrangement and its commitment to discovering new brands and new talents. Here are just some of them: from Italy, Luisaviaroma, Leam, La Rinascente, Pupi Solari and Tessabit; from the United Kingdom Fenwick, Harrods and Selfridges; from France Le Bon Marché, Printemps and Galeries Lafayette; from Germany Engelhorn, Loden Frey and Peek & Cloppenburg; from Switzerland Bongenie and Jelmoli; from the United States Barney's, Bergdorf Goodman, Saks Fifth Avenue and Neiman Marcus; from Russia Bosco dei Ciliegi and Mercury; from Spain El Corte Inglés; from Japan Isetan Mitsukoshi, Takashimaya, Sogo & Seibu and Ships; from Saudi Arabia Al Garawi and Harvey Nichols Riyadh; from the United Arab Emirates Chalhoub and Lollypop; from Hong Kong Harvey Nichols Hong Kong; from Korea Shinsegae; from Kazakhstan Saks Fifth Avenue Almaty; from Turkey Demsa Group; from Mexico Liverpool; from India Myntra.com; from Indonesia Kids 21... and many more, even from new markets like Brazil.
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