Cookie Consent by Free Privacy Policy website Ethimo for ICONE Voices of Design Made in Italy
september 26, 2023 - Ethimo

Ethimo for ICONE Voices of Design Made in Italy


Ethimo is one of the leading brands at ICONE with Hut, the wonderful nest designed by Marco
Lavit.

ICONE. Voices of #design Made in Italy is the ambitious intercultural initiative curated by Rossana
Orlandi that champions the #design and talent of the industry of “Made in Italy”. Promoted by
the Italian Embassy in the State of Qatar and hosted by Qatar Museums it was inaugurated on 20
September with a special vernissage and will run until 20 December at the M7 museum, Qatar’s
epicentre of innova-tion, #design, fashion, and technology.

With an exciting ‘immersive’ exhibition designed by Lucio Micheletti from Micheletti+Partners,
ICONE highlights the exceptional na-ture of the Italian manufacturing industry, going beyond the
origins of designer with the intention of emphasising the central role of the Bel Paese in the field
of top-quality #design and production, and rewarding the energy of this sector, taking a look at the
innovative crea-tive process, unseen behind every project.

Curator Rossana Orlandi has selected the most iconic pieces by some of the top names in design
Made in Italy to bring alive this unique exhibition.
Ethimo is taking part with Hut, the contemporary nest designed by Marco Lavit, the symbol of an
exceptional fusion of #design and ar-chitecture that is a ‘suspended place’ and a welcoming new
interpretation of the concept of open-air comfort. Hut is much more than just a piece of outdoor
furniture. Consisting of long ‘stems’ in Accoya® wood, which boasts extraordinary qualities for
outdoor use, and with metal inserts and details, this alcove has a structure that opens up towards
the sky, recalling the typical shape of a tepee. Inside, it has a large circular seat, made particularly
comfortable by the soft cushions that complete it. The option of ‘closing’ the nest with an el-egant
curtain gives a greater feeling of privacy. The ability to offer an authentic experience of contact
with nature and the surrounding environment in a space that can be shared but is at the same time intimate, reserved and protected is a distinctive characteristic of Hut, a quality perfectly suited to today’s lifestyle needs in which privacy and outdoor comfort are increasingly appreciated.

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