STELLA ARTOIS AND #waterorg PRESENT KINETIC ART
INSTALLATION – “WATER RIPPLES” BY #stellaartois – IN GRAND CENTRAL TERMINAL
TO HELP END GLOBAL WATER CRISIS
Unveiling on World Water Day, New Yorkers will be encouraged to purchase a Limited-Edition Chalice – benefiting #waterorg – to activate water-inspired art installation
NEW YORK – March 22, 2018 – Today #stellaartois and #waterorg, co-founded by Matt Damon and Gary White, commemorate World Water Day (March 22) with the unveiling of “Water Ripples” by #stellaartois – a kinetic art installation that visualizes and celebrates the impact of their partnership that is helping #waterorg provide 1.5 million #people in the developing world with access to clean water to date.
Open to the public from March 23-26, 2018, from 8:00 a.m. – 8:00 p.m. daily at Grand Central Terminal’s Vanderbilt Hall, the interactive kinetic installation is activated by the purchase of a #stellaartoislimitededitionchalice – the cornerstone of the #waterorg partnership. For every Limited-Edition Chalice sold, #stellaartois will help #waterorg provide five years of clean water for one person in the developing world.
“The #stellaartoislimitededitionchalice has provided #people with a way to get involved in a problem that can be difficult to imagine, let alone take action on,” said Matt Damon, Co-founder of #waterorg. “It’s incredible to see this artwork fueled by the same action that is helping us better the lives of millions around the world showing #people the ripple effect their purchases can have.”
Visitors to “Water Ripples” by #stellaartois will be encouraged to purchase a Limited-Edition Chalice benefiting #waterorg – and those who do will be invited to activate the water-inspired art installation. The installation center column, once touched, will initiate a ripple movement throughout the installation, making the droplets move in perfect unison. This signifies the participant’s contribution to the cause, while mirroring the effect the purchase of a #stellaartoislimitededitionchalice has in the developing world. The participant’s interaction with the installation will also be captured on video, resulting in a unique piece of content to share on their social media.
“‘Water Ripples’ by #stellaartois uses one of the brand’s passion points – art – to help bring the scale and impact of our partnership with #waterorg to life,” said #harrylewis, Vice President, #stellaartois. “Fueled by consumer participation, the installation invites #people to join us in taking a small action that can make a big difference for #people in the developing world.”
The #stellaartois and #waterorg partnership began in 2015 and leverages Stella Artois’ global footprint to help raise awareness of the water crisis and spark consumer action to address this critical issue. In 2017, #stellaartois and #waterorg set a four-year goal to provide 3.5 million #people with long-term, sustainable access to clean water by 2020. The partnership is on track to reach more than 50 percent of this goal by the end of 2018.
Each year #stellaartois introduces new Limited-Edition Chalices representing countries where #waterorg provides support. This year’s Chalices feature designs by local artists in Mexico, India and the Philippines, and for every Chalice sold #stellaartois helps #waterorg provide five years of clean water[i] for one person in the developing world.
This year, #stellaartois brought this global issue to the biggest stage in America – the Super Bowl – to encourage beer lovers to “Make Your Super Bowl Party Matter,” by stocking up on #stellaartois for the big game and beyond. From January 15 until April 15 of this year, every purchase of a #stellaartois 12-pack will help #waterorg provide 12 months of clean water[ii] for one person in the developing world, while every purchase of a pour will help #waterorg provide one month of clean water[iii] for one person.
“With Stella Artois’ reach and resources we continue to push creative boundaries together, to find new ways to shift perspective and drive action,” said Julie LaGuardia, head of Brand Partnerships at #waterorg. “Our Super Bowl initiative, along with immersive experiences like ‘Water Ripples’ and our ‘Walk for Water’ social experiment, can help us create that connection in unexpected places. And it’s working.”
“Our partnership with #stellaartois has made a major difference in raising awareness to help end the global water crisis,” said Gary White, CEO and Co-founder of #waterorg. “Partnerships like these will help advance Water.org’s goal to reach 60 million #people by 2022.”
Supporting the AB InBev 2025 Sustainability Goals
Alongside #stellaartois, AB InBev addresses the global water crisis through its 2025 Sustainability Goals – including its commitment that 100 percent of its communities in high stress areas have measurably improved water availability and quality. More than just a key ingredient in beer, water is a critical resource for the economic, social, and environmental well-being of AB InBev communities, and the company is dedicated to enhancing water access and security– inside and outside its breweries.
AB InBev recognizes the need to act as a responsible steward of water in the areas where it operates, but recognizes that the scale of the challenge is often bigger than the reach of its teams alone, and that long-term water security relies on partnership across sectors. AB InBev is on a journey with others to embed sustainability throughout its business and across its supply chain – addressing issues that are not only relevant to its business, but also have a positive impact on communities. This is evidenced by the success of the #stellaartois and #waterorg partnership and its mutual efforts to inspire today’s consumers to be the generation that ends the global water crisis.
To learn more visit water.org/stellaartois, and join the conversation online with @StellaArtois @water #WaterRipples.
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