LaLiga applies technology in all its processes, from business decision-making to digital strategy and television broadcasting. In recent years, the organisation has developed numerous technological so...
Today, global sports company #puma has announced the signing of the No. 2 overall pick from the 2022 WNBA draft #nalyssasmith to its basketball roster.“I am thrilled to be joining the #puma Hoops fami...
PUMA launches in #partnership with Wonder Works studio a vibrant and immersive sports-based experience on #Roblox, a global online platform connecting millions of #people through shared experiences. #...
Boston, MA - May 23, 2022 - Today, Global athletic leader #newbalance, officially announced the release of the TWO WXY V2, the second iteration of the highly technical basketball shoe. The TWO WXY V2 ...
Today, #adidas reveals the Official Match Ball for the 2022 UEFA Champions League final set to take place in Paris, 28th May.Using one of sport’s biggest stages as an opportunity to unite the world in...
Watchmaking brand #alpina unveils its new ambassador: French surfer #paulineado. Holding multiple World Surfing Champion titles, the athlete is passionate about protecting the environment—a cause shar...
Colliding Balenciaga’s inimitable aesthetic vision with the iconic fervor of the #adidas archive, the #partnership will see the #fashion house subvert and reinterpret the signature DNA of the Three St...
Global sports company #puma has today launched the 2022/23 Manchester City Home kit, inspired by the entertaining City teams of the late 1960’s and one of their leaders and club icon #colinbell.From 1...
What to KnowThis year's #converse Pride collection is designed around the theme of "Found Family," celebrating the individuals that lift one another up across the many intersections of the LGBTQIA+ co...
(FILA Luxembourg S.à r.l.) - FILA announced today that it has reached a sponsorship agreement with WTA World No.2 #barborakrejcikova. The Grand Slam Champion - who previously reached the World No. 1 r...
When #adidas and Yohji Yamamoto first took to the runway at Paris Fashion week in October 2002 for the inaugural Y-3 collection, the brand with the Three Stripes and the avant-garde Japanese designer ...
The #worldrugby Council has approved a global trial limiting the opportunity for non-playing personnel to enter the field of play during a match. Operational for all competitions and stand-alone match...
Global sports company #puma is shaking up the headwear market with the launch of Hometown Heroes, a freshly designed and limited edition hat collection featuring 3 cap styles.But what is a Hometown He...
What to KnowEncouraging athletes to create a new relationship with the outdoors, the #nike ACG summer collection helps expand the definition of #sport and recreation.Key pieces in the collection inclu...
Following Sara Björk Gunnarsdóttir’s nine-month journey where she gave birth to her first child and returned to elite-level #sport after just five months, #puma hosted a special premiere of her “Do Bo...
© Copyright 2022