press release
203KB
march 17, 2016 - Nike
Jordan brand unveils the ultra fly
Press release available only in original language.
Michael Jordan heightened his intensity during playoffs. His agile, graceful, and ultimately deadly play earned him the nickname ‘Black Cat,’ a nod to his unmatched capacity to assess the flow of the game and strike with purpose when the time was right.
Inspired by MJ’s infamous nickname, #jordanbrand unveils the Jordan Ultra.Fly, featuring a Kurim material overlay which takes cues from the black cat. This overlay forms a cage-like upper delivering a custom fit with flexible structure. Its design follows a pattern that mimics the coat of a spotted leopard.
Jimmy Butler will debut the Jordan Ultra.Fly on-court this week.
The Jordan Ultra.Fly will be available in three colorways on Jordan.com and in select retail locations April 2 for a suggested retail price of $125.
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