Press release
129KB
december 22, 2021 - Nike
With Jordan Brand’s Spring Retros, History and Innovation Go Hand in Hand
In 2022, the #airjordan XII will celebrate its 25th anniversary. Fans of the Brand can instantly think of the silhouette’s defining moment: Game 5 of the finals, when a 103-degree fever couldn’t stop Jordan from tallying 38-7-5. To celebrate the shoe, Jordan Brand is releasing the original playoff colorway of the #airjordan XII in its OG specs. That’s OG everything — leather upper, mudguard, carbon fiber shank plate, everything. The timing points back to when the shoe debuted in Cleveland during All-Star Weekend in 1997. In February 2022, the shoe will release in — where else? — Cleveland during this year’s NBA All-Star Game.
The harmony of time, place and occasion is one of the major goals of the Jordan Brand retro collections every season. How can a product line built on legacy shoe models be innovative for today’s Brand? Through a philosophy of deep, multifaceted intention and teamwork, making sure each launch connects properly within the Brand’s history to create a sense of curiosity for current and future fans.
“We don’t want to release these OG colorways randomly,” says #donaldkelsey, Jordan Brand Product Director, Global Retro Line. “It has to be tethered in some way to MJ’s story. Our team is serious about connecting the dots for when these OG models or colorways release. The diehard fans can see that we care about preserving history, while new fans are invited to dig into their curiosity and explore the reasons for timing. Why now? Why this shoe? Then the answers start flowing. We never launch a retro in isolation.”
You also see distinct consideration in the retro lines’ extended sizing for women and kids, and in how Jordan designers think differently about the silhouettes’ methods of build. The craft models each season are led by innovative takes on upper materials, patterns or constructions, such as this season’s #airjordan IV, which experiments with a canvas upper atop a soft blue tie-dye print. These fresh expressions of classic silhouettes can give a wearer a new relationship with the brand and create new classic colorways along the way.
Through intentional release timing and an obsessive eye for detail, Jordan Brand keeps honoring its legacy namesake, connecting his competitive spirit, dominance and excellence with a new generation of fans.
NikeNews JordanBrand SP22Retros AJ9 Quilted University Red 965207 A7 RightLateral v03 HR 106190
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NikeNews JordanBrand SP22Retros AJ13 White University Gold 414571-167 A7 RightLateral v03 HR 106193
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NikeNews JordanBrand SP22Retros WMNS AJ4 Canvas DQ4909-100 A7 RightLateral v03 HR 106195
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NikeNews JordanBrand SP22Retros WMNS AJ5 Low Arctic DA8016-806 A7 RightLateral v03 HR 106194
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NikeNews JordanBrand SP22Retros 2 A7 RightLateral v03 HR 106181
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NikeNews JordanBrand SP22Retros A7 RightLateral v03 HR 106182
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NikeNews JordanBrand SP22Retros A7 RightLateral v05 HR 106180
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NikeNews JordanBrand SP22Retros AJ1 HI OG Reverse Black Royal 555088-404 A7 RightLateral v05 HR 106183
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NikeNews JordanBrand SP22Retros AJ1 HI OG University Gold Light Bordeaux 555088-706 A7 RightLateral v05 HR 106188
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NikeNews JordanBrand SP22Retros AJ3 Canvas Suede 285575 A7 RightLateral v03 HR 106185
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NikeNews JordanBrand SP22Retros AJ3 Cardinal CT8532-126 A7 RightLateral v05 HR 106186
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NikeNews JordanBrand SP22Retros AJ6 Mint Foam DQ4914-103 A7 RightLateral v03 HR 106191
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NikeNews JordanBrand SP22Retros AJ6 University Blue CT8529-410 A7 RightLateral v03 HR 106189
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NikeNews JordanBrand SP22Retros AJ7 Craft Sapphire DJ2636-204 A7 RightLateral v03 HR 106187
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NikeNews JordanBrand RetroPreview SP22 AJ12 Black Varsity Red 965207 A7 RightLateral v03 HR 106184
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