press release
216KB
february 01, 2016 - Nike
Jordan brand honors its family of All-star athletes
Press release available only in original language.
Every year, basketball fans around the world look forward to All-Star weekend. Showcasing the greatest players in the game, the event celebrates both basketball’s top athletes and its culture. Invariably, the weekend also brings up memories of basketball’s past. This is doubly true this year, as the contest lands in Toronto, the site of the league’s first game, held on November 1, 1946.
More recent history highlights the way in which #michaeljordan embodied All-Star weekend as a player. His on-court ability and off-court style transformed the weekend from a sport moment to a full lifestyle showcase. Despite leaving the bright lights of the court years ago, the Jordan name and legacy are still firmly planted in All-Star Weekend.
This year, the #jordanbrand is proudly represented by seven All-Stars, led by reigning All-Star MVP Russell Westbrook, who will take the court wearing the iconic Jumpman.
Westbrook, who is making his fifth appearance in the game, was voted a West starter by fans. All-Star veterans #chrispaul (ninth appearance) and LaMarcus Aldridge (fifth appearance) join the explosive guard on the West team.
Carmelo Anthony, voted a starter on the East team, is making his ninth appearance in the game and will be joined by guard Jimmy Butler (second appearance).
The #jordanbrand is also celebrating two first time All-Stars. Kawhi Leonard, the former Finals MVP, was recognized by fans for his unique two-way ability and leading his team to one of the best records in the league. Meanwhile, Andre Drummond has burst into the global conscious during his fourth professional season, recording 17 points and 15 rebounds per game.
Moreover, the #jordanbrand will welcome fans to Toronto through numerous off-court activations and special product drops. Fans are encouraged to become a Jordan Member via Nike+ to unlock opportunities and experience the best #jordanbrand has to offer in Toronto.
Stay tuned to Nike News and @Jumpman23 on Instagram and Twitter for more information on the 2016 All-Star game.
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