Press release
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novembre 09, 2022 - Adidas
adidas Originals and Sporty & Rich Announce Inaugural Collaborative Collection
Comunicato Stampa disponibile solo in lingua originale.
This season, #adidas Originals and the Los Angeles based label, Sporty & Rich, have come together to present their inaugural collaborative collection. Inspired by the brand’s intrinsic ethos of wellness and self-care, the quintessential collection plays host to a suite of elevated takes on iconic #adidas footwear and apparel looks.
Founded by the multi-disciplinary creative Emily Oberg, for the past several years, Sporty & Rich has pioneered an approach to design that goes far beyond merely aesthetics. Born as a moodboard, then becoming a magazine, a label, and ultimately standing for an entire way of life, the brand channels the spirit of a generation searching to cut through the chaos of modern existence.
For their first ever collaborative collection, #adidas Originals and Sporty & Rich draw on vintage sportswear references in order to communicate a holistic message of modern day rest and replenishment.
Steeped in classic codes, the apparel and footwear offering plays host to an array of carefully considered updates in unisex sizing to some of the Trefoil’s most iconic archival silhouettes. Staying true to the label’s vision, a collegiate burgundy version of the Campus 80s, a white and green makeover of the Samba OG, and a white and collegiate burgundy colorway of the Stan Smith all come replete with a Sporty & Rich pearl key ring. Meanwhile, the collaborative womenswear selection is highlighted by a distinctly contemporary take on the timeless Firebird Tracksuit – elevated with a host of details including metal zipper pulls with #adidas branding and co-branded embroidery. Made up in two colorways – green with white accents and white with collegiate burgundy accents – each garment is composed from the brand’s iconic Beckenbauer Pique fabric and finished with an internal print emblazoned with Sporty & Rich’s inspirational wellness mantra.
It wouldn’t be a Sporty & Rich collection, however, without a dutifully imagined campaign to poignantly bring the pieces to life. Paying homage to the origins of #sport, the effortless visuals blend sporting heritage, luxury, and relaxation to depict a scene that escapes our hectic modern world, back to a time of self-care and indulgence.
Crafted as an exercise in thoughtful design, the inaugural #adidas Originals x Sporty & Rich collection launches on November 22nd on CONFIRMED and on sportyandrich.com.
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