Press release
33KB
june 03, 2015 - Prada
A new image for Prada in Venice
Prada celebrates the reopening of its recently expanded and renovated historic store in Piazza San Moisè, in the heart of downtown Venice.
The new space, conceived by Italian architect Roberto Baciocchi, revisits the brand’s signature architecture and adapts it to the unique features of the building.
The space covers a total area of approximately 850 square metres over two floors and houses the women’s and men’s ready-to-wear, leather goods, accessories and footwear collections.
The building’s typical Venetian façade is characterised by two entrances and five display windows on the ground floor, while large windows on the first floor allow a glimpse of the interior.
The two entrances open on very different spaces, one dedicated to the women’s collections and the other devoted to men.
The ground floor features three rooms connected by marble portals providing access to the spaces where the women’s bags, accessories and footwear collections are displayed, as well as to the area housing the men’s collections.
The space dedicated to women is characterised by black-and-white marble flooring and green fabric-clad walls with precious cut-in crystal and polished steel display cases with black marble drawers. Display counters with coloured saffiano leather detailing and green velvet sofas complete the setting.
The men’s area is also located on the ground floor and houses leather goods and footwear collections. Here, the masculine character is expressed by slim Saint Laurent marble floorboards and by walls with orange encaustic painting, creating a highly contrasting yet modern effect.
From the area dedicated to women, an imposing black Marquinia marble staircase inserted into a green fabric-clad volume leads to the upper floor.
The space where the women’s ready-to-wear collections are displayed is defined by a sequence of rooms where windows overlooking the square serve as a perfect backdrop. Green fabric-clad walls and green velvet sofas, contrasting with the perspex cases, skylights and display tables, create an elegant atmosphere.
A smaller, more intimate room entirely wrapped up in green velvet with polished steel display units is dedicated to Prada’s most special guests.
The men’s ready-to-wear collections are showcased in an area flaunting a sartorial atmosphere, defined by ebony floorboards and walls. Coloured ostrich leather sofas enrich the furnishing.
Prada
275x183, 2KB
Related news |
||
|
|
|
june 09, 2023
|
november 05, 2021
|
june 22, 2021
|
|
CANTIERE DEL PARDO ONCE AGAIN AT THE SIDE OF LUNA ROSSA #prada #Pirelli #cantieredelpardo, historic brand in luxury sailing and mo... |
Cinema is a fantasy: acting a craft, like #fashion, that brings dreams to life. For the #prada Holiday 2021 campaign, ‘A Midwinter... |
... |
Download all 
You might be interested in |
||
|
|
|
march 26, 2020
|
december 08, 2019
|
november 13, 2018
|
|
Delivery of 80,000 medical overalls and 110,000 masks by April 6th 2020Milan / Terranuova Bracciolini, 23rd March 2020 – On Wednes... |
On November 19th at 5 pm the Luna Rossa #prada #pirelli team published its online form to register for the first Open Day #event i... |
A #hotel is a point of endless rendezvous and interaction, both a destination and a starting point: a threshold between familiarit... |
Italian 
Download all 
Share
Share via mail 
Automotive
Sport
Events
Art&Culture
Design
Fashion&Beauty
Food&Hospitality
Technology
Nautica
Racing
Excellence
Corporate
OffBeat
Green
Gift
Pop
Heritage
Entertainment
Health & Wellness