Press release
139KB
may 18, 2015 - Hublot
Hublot boutique Osaka celebrates its grand opening in Shinsaibashi!
On May 13, 2015, Switzerland’s luxury watch brand HUBLOT is proud to host an event celebrating the grand opening of Hublot Boutique Osaka, which will officially be opened to public on the following day. Located in the most prestigious area in Shinsaibashi, Osaka, among luxury boutiques, Hublot Boutique Osaka is the 77th directly-operated boutique worldwide and is the second in Japan after Hublot Boutique Ginza, which opened in Tokyo in 2011. Similar to Ginza Boutique, this new boutique offers an assortment unrivaled in Japan, including exclusive models that are not available anywhere else. Today’s grand opening event started with an opening ceremony with Jean-Claude Biver, chairman of Hublot and president of the LVMH watch division, who flew in from Switzerland, and a special guest, Mr. Shido Nakamura, who is a famous kabuki actor and film actor. As a large audience and reporters watched, Jean-Claude Biver and Mr. Shido Nakamura performed kagami-biraki (breaking open a sake barrel with wooden mallet; ceremony symbolizing opening and good fortune) with a specially-designed sake barrel, mallet, masu (a traditional cup for drinking sake) and other ceremonial materials all in black, Hublot brand color. A private preview of the boutique followed, complete with special cocktail, prepared with a rare black sake from the opening ceremony. Many guests enjoyed the chic and sophisticated atmosphere of the new Hublot Boutique Osaka. Celebrating the opening of Hublot Boutique Osaka, Mr. Shido Nakamura said, “I am greatly honored to join the celebration of the opening of Hublot Boutique Osaka. Hublot has the image of an innovative and energetic company that transcends the boundary of traditional luxury watches. I was born in the world of kabuki, which is characterized by tradition and formality, but I keep taking on new challenges. In that regard, I feel close to Hublot. I look forward to seeing more of Hublot’s success.” Jean-Claude Biver, chairman of Hublot, expressed his joy: “This is our second boutique in Japan, a country I love. I have eagerly waited for the opportunity to see the opening of Hublot Boutique Osaka and to meet our customers. This is a fusion of Osaka, a city filled with new discoveries and energy, and Hublot, a company that continues making watches that are luxurious yet innovative. We are witnessing a new Big Bang moment. Hublot loves Osaka!” Hublot Boutique Osaka’s grand opening is on Thursday, May 14. It is a spaciously designed two-floor boutique with its exterior walls bearing a large “H” monograms in black. HUBLOT logo glitters in white and is eye-catching even from a distance. The interior of the boutique is a chic and peaceful monotones mixing Hublot Black, white and grey with “H” monogram decorated fixtures which harmonize splendidly with the chic image of Hublot world. In striking contrast, pop art of Hublot watches decorate the walls, and this fusion of serene monotone and the colorful pop art brilliantly represents Hublot’s brand concept ”the Art of Fusion.” The second floor features a VIP room where customers can comfortably spend time in an exclusive space. A gala dinner “Hublot Fusion Night in Osaka” In the evening, Hublot held the “Hublot Fusion Night in Osaka”, a gala dinner celebrating the opening of Hublot Boutique Osaka. Approximately 90 guests attended and enjoyed the evening filled with: a digest footage from the opening ceremony, congratulatory messages from the New York Yankees’ Masahiro Tanaka, Usain Bolt, Pele, and other Hublot ambassadors around the world, a live performance by guitarist MIYAVI, and a live painting by YORKE., along with special Hublot “fusion” dinner. A jockey Yutaka Take, professional boxer Hozumi Hasegawa, football player Yasuhito Endo, and other athletes came to celebrate the opening of Hublot Boutique Osaka as Gala dinner special guests.
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