Press release
292KB
april 21, 2015 - Guess
GUESS Jeans Spring/Summer Collection 2015
Embrace the LA swag with Guess spring/summer 2015 collection. Everything from the prints to the cuts recalls the City of Angels and illustrates Guess's vision of a playful wardrobe. "Feel free, act young and move fast" could be the motto behind this collection.
BACK TO LA. Los Angeles is the epicentre of casual cool and Guess spring/summer collection recalls simply that. A colourful wardrobe rich in beach-inspired prints give the tone and appeals to those who love summer's casualness and happiness. Young and beautiful, the fashion-forecasters walk on the wild side on Sunset Boulevard and dare to slip into some fifties' Grease inspired outfits, the neon-coloured and oversized billboards are the perfect background for a car race and an evening drop in front of a night club.
CHATEAU GUESS reflects West Hollywood lifestyles. It is about the rich and famous pictured in an understated environment and influenced by eclectic movements. Hence the clothes feature details inspired by bikers' uniforms, are cut in textured fabrics such as soft suede recalling rock'n'roll legends, they surprise us with tattoo-like patterns and romantic lace cutouts. Girly colours - daisy green, stage pink, amy pink- are accentuated by touches of jet black and deep blue.
HOLLYWOOD AND VINE. The Californian spring summer season wouldn't be magic without its music festivals and epicurean lifestyles. Guess's wardrobe pops out with its bold colours and flashy patterns. A rich paisley and some Japanese floral prints stand alongside phoenix inspired designs on loose or fitted cuts depending on the time of day. Neutral and vibrant hues illustrate both adventure and happiness, no hill is high enough... To be chic and joyful, excited and free, wild and reasonable. Somewhere over the rainbow in Hollywood, dreams might come true.
Key trends: Back to Guess' roots, it is about the best of the nineties. A great focus on denims, strong attitudes underlined by various cuts. American casual wear made in California, a sense of cool that doesn't lack sophistication.
New fits and styles: Bombshell bodysuits are some of the major styles alongside Guess' iconic 1981 3-zip cropped denim and the new 1981 button fly retro fit.
Materials/washes: Staying true to the famous GUESS fit, the key fabric this season is power stretch premium denim. It is available in a large range of washes, the stars being the bright peacock blues and true denim blues.
Key treatments and finishes: The legendary acid wash denims are having a momentum, their texture and soft blue hues match the seasonal soft-colour palette to perfection. Black acid washed fabrics, graffiti prints, and textured denims have been designed to create bold silhouettes. The collection features a new laser-printed Guess Quattro-G logo.
Colour and patterns: A rich colour palette, flashy hues and neutral tones, to illustrate mostly some Californian inspired floral patterns.
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