july 30, 2014 - HM

The largest H&M store in the world opens on Fifth Avenue in NYC featuring a collaboration with iconic artist Jeff Koons

On Thursday, July 17, over 1200 eager H&M fans lined up on the famed Fifth Avenue for a chance to be one of the first to shop the newest and most upscale flagship in the US and the largest H&M store in the world todate.

Opening day was the culmination of a partnership between H&M, The Whitney Museum of American Art and renowned American artist Jeff Koons.
The grand opening also celebrated the launch of the Jeff Koons for H&M leather handbag featuring Balloon Dog (Yellow), one of his most famous works.

Eager passersby peeked into the fourstory tall glass façade of the megastore which features a largerthanlife image of the balloon dog.

(more infos downloading press release)

- Photogallery (8)

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- Documents (1)

press release

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