Press Release
237KB
april 11, 2014 - Opel
Meriva, Mokka and Claudia: Perfect Opel Partners Made in Germany
- Supermodel Claudia Schiffer wowing audiences in new Opel TV ads
- Opel responds to huge public interest by releasing behind-the-scenes photo and videos
Supermodel Claudia Schiffer is currently captivating TV audiences around Europe with her chic ‘It’s a German’ ad campaigns for the Opel Astra, Meriva, Mokka and Zafira Tourer. Now in response to their huge public impact, Opel is releasing two behind-the-scenes videos and some photos together with videos of the ads so the allure of the fashion icon and the attractions of the Opel cars can be enjoyed by anyone at any time.
Claudia Schiffer is Opel’s European brand ambassador and, as one of Germany’s best known ‘exports’, she brings her own unique glamour and charm to the ‘Made in Germany’ theme of the ads. They illustrate the enduring appeal of great German engineering, such as the clever, rear-hinged rear doors of the Meriva and the adaptive all-wheel drive technology of the Mokka SUV. As the unmistakably German face of Opel in Europe, Claudia’s new role fits as perfectly as the beautiful outfits she has modeled in an international career spanning more than 25 years. At the end of each ad, she signs off with the catchy punchline: “It’s a German.”
The ad campaign was launched at the beginning of February across Europe, apart from Germany, Opel’s home market, and the UK where Opel’s Vauxhall sister brand is sold. “Claudia is a great German icon with real international appeal who fully identifies with the values of our brand,” says Opel Chief Marketing Officer Tina Müller. “The public response to the style and humor of these TV ads has been overwhelming, and we’re now delighted to make them available for audiences to enjoy worldwide.”...
Opel-Claudia-Schiffer-290946
5616x3744, 6MB
Opel-Claudia-Schiffer-290947
5616x3744, 5MB
Related news |
||
|
|
|
september 27, 2023
|
december 14, 2022
|
june 09, 2022
|
|
Globetrotter: #Opel #mokka sold in more than 50 marketsVariety of blends: Choice of electric drive or highly efficient combustion ... |
E for electric: Mokka-e to become #mokka ElectricMore powerful, more efficient, more range: Electric motor with 115 kW/156 hp, new... |
Powerful: #design statements like new #astra and #mokka call for vivid coloursLaunch colour: New Astra’s “Kult Yellow” mixes #opel... |
Download all 
You might be interested in |
||
|
|
|
april 07, 2021
|
january 28, 2021
|
june 24, 2020
|
|
“Less Normal Experience“: On April 9 from 7 p.m. CET for #mokka dealership launchUnique dance floor event: Tune in on the Opel web... |
TV star: Briton shows #opel #kadett “Oliver”, his loyal Africa companionCar fan: Commentator is enthusiastic about #opel design an... |
Pure energy: bold looks, high seating position, emission-free electric driveExhilarating e-power: 100 kW/136 hp and 260 Nm of torq... |
Italian 
Download all 
Share
Share via mail 
Automotive
Sport
Events
Art&Culture
Design
Fashion&Beauty
Food&Hospitality
Technology
Nautica
Racing
Excellence
Corporate
OffBeat
Green
Gift
Pop
Heritage
Entertainment
Health & Wellness