Rüsselsheim. Have you ever heard of the #opel “Oliver”? This is how the British star presenter #richardhammond named his 1963 #opel #kadett. Because there is a close bond between Hammond and his #opel “Oliver”: he bought the #kadett in Botswana in 2007 and then went on an adventure tour through Africa for the #tv show “Top Gear”. Now Hammond is opening his garage for #opel and the online fan platform “DriveTribe” and shows in the YouTube video why he likes #opel and what he is planning to do with “Oliver”. He also dares to take a look at the new Opel Mokka through the Augmented Reality filter developed by the #opel #social Media team and is enthusiastic – about the #mokka and its #social media potential.
This is how friendship works: You can rely on the #opel "Oliver"
Richard Hammond is what the British call a real car ethusiast. He is known to car fans as the always restless #tv presenter of the successful car magazines Top Gear and The Grand Tour, where he regularly starts crazy campaigns and subjects “his” vehicles to tough tests. One of them was the 1963 #opel #kadett, with which Hammond wanted to go on a 1,000-mile tour across southern Africa around 13 years ago. Right from the start there has been a close bond between him and his new companion – so he baptized the #kadett “Oliver”. And “Oliver” never lets him down, conquers the toughest routes and displays qualities “that we value in #people,” as Hammond puts it. “Oliver is brave. He is as loyal as a friend can be”, he says in praise of the #opel #kadett A.
It is not for nothing that the #kadett A is still a symbol of the German “economic miracle” today. Around 650,000 vehicles rolled off the production line between 1962 and 1965 and made large sections of the population and entire families mobile. This is ensured by a 40 hp, lively four-cylinder engine, low running costs, a large boot and a roomy interior, which amazed car drivers at the time. Or how the adverts said, "Opel #kadett equals O.K.".
But when crossing a river in the middle of the savannah, even the “Oliver” started swimming – and Hammond let out a cry of desperation that will go down in #tv history. No wonder that he didn’t leave “Oliver” there, but brought him to his garage in Great Britain. After the restoration, his #kadett is to get another freshening up here – but what exactly will it look like? Comments and tips on the #social media channels are very welcome.
To this day, the moderator raves about the fact that there is “a lot to admire and nothing goes wrong with the car - because there is also nothing that could go wrong”. In other words, the #kadett already has the typical #opel genes that apply more than ever to the new models with the Blitz emblem – and to one thing in particular: it offers exactly what drivers and passengers need for relaxed travel.
Visionary eye-catcher: #opel #mokka in the three-dimensional Augmented Reality filter
So it is only logical that Hammond should take a closer look at the new #opel #mokka – on his smartphone thanks to the Augmented Reality filter that was specially developed for the #mokka. “A really hot tool”, as the car nut says. And from every perspective. “You have to keep experimenting with it, it has real potential,” says Hammond enthusiastically and puts the digital #mokka with his dogs or in virtual miniature format on the stove. The possibilities for putting the visionary #opel “in the picture” are limitless. Hammond therefore advises everyone who wants to take a look at the new #mokka from every angle: “Get this filter!” And for all other news from Hammond, “Oliver” and the #opel #mokka: Stay tuned!
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