Jaipur Rugs launches two new collections designed by women-led international design studios. a tribute to beauty and creativity.

Jaipur Rugs, one of the leading handmade rug manufacturers in India, announces the launch of the new collection for the upcoming Milano #design Week 2023 designed by two women-led #design studios, Pavitra Rajaram Studio and Studio Irvine.

The collections are a reflection of the vision and creativity of the two designers, Pavitra Rajaram and Marialaura Irvine. Both celebrate the beauty of traditional craftsmanship and contemporary #design sensibilities.

"Working with Pavitra and Marialaura has been an absolute delight," says Yogesh Chaudhary, CEO of Jaipur Rugs. "Their unique perspectives and #design sensibilities have resulted in a collection that is truly one-of-a-kind. We are proud to support women-led #design studios and to promote sustainable and ethical manufacturing practices."

Pavitra Rajaram Studio is known for its innovative designs that blend traditional and contemporary styles. The Majnun - that means crazy - rugs collection is a reflection of culture and heritage of the Subcontinent, showcasing intricate patterns and designs that have been passed down through generations.

“The result is a collection that is as old as it is new, steeped in the cultural tradition of the intermingling Silk Road and the continuum of a long unbroken line of designers, dreamers and carpet makers. All is majnun.”, says Pavitra Rajaram.

From traditional Shikargah that found their way to stately English homes in the 18th and 19th centuries, to the hypnotic tantric tiger rugs of Tibet, the carpets re-interpret traditional motifs and patterns in a new way. The traditional Bid-Majnun or weeping willow motif is reinvented in the manner of a Chinese scroll painting and the folk tradition of the Afghan war carpets, which are a testament to their painful history of war and conflict, are adapted to Indian colonial narrative.

Milano, March 2023

Marialaura Irvine's designs, on the other hand, are inspired by nature, materials and architecture. Her rugs Postorganic collection is characterized by strong colors and textures. The material and its layering process become an element of investigation and inspiration for the designer. In an interplay of texture and color, the rug revealed a visual and tactile depth, inviting the viewer into contact with the surface.

“A visit, a story, a detail, an insight, a search: overlaid traces that create layers of memories and materials. Postorganic is a tale in constant transformation”, says Marialaura Irvine.

Together, Pavitra and Marialaura have created a sensitive collection of rugs that are not only beautiful but also socially responsible. Jaipur Rugs is committed to ethical manufacturing practices and sustainable sourcing of materials. The rugs in this collection are made using natural fibers like wool and silk, and dyed with eco-friendly colors. Both collections are a testament to the creativity and vision of women in design. By collaborating with these two talented designers, #jaipurrugs has created a range of rugs that are meaningful: these rugs tell a story of the beauty of the Subcontinent craftsmanship, the importance of sustainable materials, and the power of women in #design.