From December 16-21, #doritos fans in select markets can enjoy bold flavor combinations through piloted ghost kitchen menus
Doritos After Dark pop-up in Los Angeles culminates the program on Winter Solstice
PLANO, Texas, Dec. 14, 2022 /PRNewswire/ -- The most epic moments happen after dark, including late-night eating. According to Frito-Lay's latest #snack Index1, forty-three percent of consumers and half (49%) of Gen Zers agree that snacking is the most satisfying after dark. Now, #doritos will answer fans' after-hours hunger with #doritos After Dark, an exhilarating late-night bites menu delivered straight to their doors when they want it most.
Embrace the Night with the Doritos After Dark Ghost Kitchen Menu
Doritos After Dark gives fans the chance to go bold with their midnight meals and was created in #partnership with PepsiCo Foodservice Digital Lab2 and #popchew. Fans can experience the new mouthwatering meals in New York City, Los Angeles, Phoenix, and Las Vegas from 4 p.m. until late into the night December 16-21. To order, fans can head to www.DoritosAfterDark.com or order through their favorite #food delivery partners like #popchew, DoorDash, Uber Eats, or Grubhub.
"From introducing new flavors like Tangy Tamarind and Tangy Pickle to collaborating with the record-breaking Netflix series 'Stranger Things' in one of the biggest cultural moments of the year, #doritos is a brand our fans look to for bold new ideas," said Stacy Taffet, senior vice president of brand marketing, Frito-Lay North America. "By embracing the unexpected, #doritos After Dark has created another moment of inspiration and experimentation, inviting fans to experience Doritos' boldest venture yet."
Doritos After Dark leads fans into a new world of #doritos after-hours eats with globally inspired culinary menu items made with classic #doritos flavors, including:
Through its #partnership with #popchew, which works directly with iconic brands to develop inventive dishes, consumers will receive free delivery when ordering directly through www.DoritosAfterDark.com or via the #popchew app. Fans located outside of the delivery zones can create their own epic moments with the #doritos After Dark recipes available on www.DoritosAfterDark.com.
Experience Late-Night Like Never Before at the #doritos After Dark Pop-up Experience
Doritos will celebrate its late-night menu debut on the longest night of the year, the Winter Solstice, through an in-person pop-up in LA on December 21. This one-night-only, seated event will give fans a chance to taste #doritos After Dark bites in a vibrant, lounge-style space. LA night owls will enjoy the menu items in an underground tasting room, decked out with everything tastemakers need for an unforgettable late-night experience, including a triangle-themed interactive lounge, MTN DEW® x Doritos® bar, photo opportunities, and more.
Those looking to immerse themselves in the #doritos After Dark tasting experience can visit www.DoritosAfterDark.com/RSVP to reserve a seat beginning today. This exclusive experience is free and open to the public but has limited seats. Fans unable to secure an online reservation can add their name to a waitlist and will be notified via email if a seat becomes available.
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