Press release
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february 03, 2022 - pepsico
Seth Rogen and Paul Rudd "Stay Golden™" While Walking Down Memory Lane in Lay's® New Super Bowl Campaign
"Stay Golden" campaign spotlights how #lays is there for life's greatest moments … and even the not-so-great ones!
PLANO, Texas, Feb. 2, 2022 /PRNewswire/ -- As the most iconic brand in the snack game, Lay's® has been present for moments, both big and small, in people's lives for more than 75 years. America's favorite potato chip is now delivering more smiles through the release of its first #superbowl campaign in 17 years, reminding #people to Stay Golden™ through life's moments. The campaign kicks off with an in-game spot starring two comedic masterminds who have brought hilarity to fans on the big and small screens for years – irreverently funny best friends #sethrogen and #paulrudd.
Fans have wondered what Rogen and Rudd were up to following the release of two #lays teaser videos (found here and here). Does Rogen have a stalker? Why are they on a retro road trip? In the commercial released today, fans finally learn that those moments were memories shared between Rogen and Rudd along with a bag of #lays. The journey down memory lane is filled with good times, scary times and even some hilarious mishaps, and #lays was there through it all. The commercial makes one thing clear – this classic comedic duo has been a trio all along.
"I love working with Seth because we always have a good time together," said Rudd. "Any chance I get to spend time with Seth AND eat potato chips is a win."
Rogen and his longtime friend and writing partner, Evan Goldberg, collaborated with #lays on the script. Goldberg, the renowned director, screenwriter, and producer, who has brought fans some of the most beloved comedic movies of all time such as "Superbad" and "This is the End," directed the commercial.
"I love Paul and I love #lays, so co-writing this #superbowl spot was really a no brainer!" said Rogen.
Helping Fans "Stay Golden"
Starting #superbowl Sunday, #lays is launching the #LaysGoldenDuet Hashtag Challenge on TikTok to help fans "Stay Golden" just like Rogen and Rudd did in the commercial. Fans are invited to duet a video of Rogen and Rudd's road trip scene and belt out their own version of international superstar and five-time GRAMMY Award-winning artist Shania Twain's hit song "You're Still the One" with a friend.
"From everyday occasions, to family holidays, to memorable moments with friends, everyone has joyful memories with #lays – a brand that's been there, spreading smiles for decades," said Rachel Ferdinando, senior vice president and chief marketing officer, Frito-Lay North America. "This campaign brings #lays back to the #superbowl in a huge, hilarious way by staying true to our brand purpose and reminding us to 'Stay Golden' no matter what life throws our way."
Additionally, to celebrate football fans who rally for their teams season after season, #lays recently introduced Golden Grounds™, a first-of-its-kind lineup of NFL-inspired chips, before NFL playoffs. The limited-edition chips were created using potatoes grown in fields mixed with sacred soil pulled directly from NFL stadiums and fields.
Frito-Lay's #superbowl Take-Over
In addition to the in-game advertisement from #lays, Frito-Lay also has a second spot during the #superbowl. For the first time, Frito-Lay's Flamin' Hot® brand will have its own in-game commercial featuring both Doritos® and Cheetos®, showing fans what the world would look like with a little more Flamin' Hot.
Frito-Lay and #pepsico Beverages have also teamed up for a joint NFL Playoff campaign, Road to Super Bowl. The commercial features the breadth of the #food and beverage portfolio and is aimed to excite fans gearing up for #superbowl LVI with the help of five beloved #superbowl Champions.
To learn more about #lays and its #superbowl commercial, fans can check out #lays on Facebook, Instagram, Twitter, and YouTube.
Frito Lay North America Stay Golden
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