Press release
124KB
december 13, 2021 - Puma
Ciao, welcome to Milan. New Puma and AC Milan streetwear capsule
Global sports brand #puma and football club #acmilan will release their first streetwear collaboration together, where Milanese heritage and proud footballing tradition were combined for a limited drop of footwear and apparel.
The capsule, designed as much for the terraces as it is for the street, marks a new chapter in the long-standing partnership between #puma and #acmilan. The campaign features long-time #puma ambassador, World-Cup winner, and current AC Milan striker Olivier Giroud whose strong professionalism, sense of #fashion, and natural panache suit the collection to a tee.
The new streetwear capsule collection has been inspired by the next generation of #acmilan fans and it mixes the tradition and style of an iconic football club and a city worthy of its “fashion capital” status with modern #design, underlining the Club's innovative spirit and vision, which has future generations at its heart.
Traditional training garments such as nylon waterproof coach jackets and track pants are overhauled and rendered as timeless items for the street by interlaying jersey linings, scarf-like patches, and unique AC Milan-inspired color palettes. Accompanying them are premium-knit french terry hoodies, cotton tees, and two custom #puma Suede Classic XXI trainers.
The PUMA x A.C. Milan capsule will be released on #puma.com and key stores in Italy starting December 11th
21AW SP SELECT ACM OlivierGiroud 0002
4167x2781, 3MB
21AW SP SELECT ACM OlivierGiroud 0005
4167x2781, 2MB
21AW SP SELECT ACM OlivierGiroud 0008
4167x6243, 3MB
21AW SP SELECT ACM OlivierGiroud 0010
4167x2781, 2MB
21AW SP SELECT ACM OlivierGiroud 0017
4167x2781, 1MB
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