Cookie Consent by Free Privacy Policy website A seat like you’ve never seen before
june 17, 2021 - Cupra

A seat like you’ve never seen before

  • The #cupra Formentor VZ5 features unique seats inspired by the world of racing
  • CUPRA drivers Jordi Gené and Matthias Ekström collaborated in the development of these exclusive CUP Bucket seats, in partnership with Sabelt, who specialise in high performance seats
  • The #cupra Formentor VZ5, of which only 7,000 units will be available, is fitted with other exclusive details such as a carbon fibre diffuser and 20-inch copper wheels

 “The #cupra Formentor VZ5 delivering 390 HP is a car that you have to feel when you drive it.” CUPRA development driver Jordi Gené was closely involved in the set-up of this exclusive model, of which there will only be 7,000 units. A car born on the racetrack to transmit each sensation to the driver, with attention to every last detail. Even its CUP Bucket seats are inspired by the world of racing. This is how they were developed.

-Carbon fibre sensations. Inspired by the racetrack, the new CUP Bucket seats designed exclusively for the Formentor VZ5 conform to race car aesthetics. “The seat is the driver’s first contact with the car; it’s responsible for transmitting the sensations of the road and with these CUP Buckets the emotions are fully conveyed” says CUPRA’s CTO Marta Almuni. The centre bezels that crown the backrest and the carbon fibre rear side are some of the details that give these seats a clearly sporty style.

-Wraparound geometry. One of the key elements in delivering this immersive driving experience was to provide optimum support. To achieve this, the engineers at the Technical Centre involved race car drivers Jordi Gené and Matthias Ekström. Together with Sabelt, a company specialising in the development and production of high-performance seats for road cars and racing cars, Gené and Ekström offered advice on the development and calibration of the seats. “We carried out several test drives in various environments in order to adjust the foam and support” says Gené. His experience helped transfer the sensations of a racing seat to a road car seat that encompasses an all-over wraparound geometry from the legs to the shoulders. “This provides good cornering support, which makes it easier to stay focused on the road and on driving,” Almuni says.

Further information in the press release to download

Related news

april 19, 2024
april 18, 2024
april 12, 2024

CUPRA jumped into the padel court in 2019 following its passion to support projects and partners that share its ambition to challe...

The interior of the CUPRA DarkRebel showcar is pure provocation, questioning the way cars will be imagined and created in the futu...

CUPRA has renewed its collaboration with FC Barcelona goalkeeper Marc ter Stegen, a member of the CUPRA Tribe from the beginning. ...

You might be interested in

march 06, 2024
march 06, 2024
february 26, 2024

CUPRA will continue to be the Official Automotive and Mobility Partner and the Official Car of FC Barcelona for the next five year...

This newly created role will replace the CUPRA COO position, previously held by Sven Schuwirth. Effective April 1st, Ignasi Prieto...

The new CUPRA ambassador emphasises values such as passion and determination - “You have to trust your instinct and go for it” Osc...