Press release
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may 28, 2021 - Alibaba.com
Juventus Launches Official Store on Tmall
28 May 2021 - Juventus is proud to announce the opening of an official Juventus flagship store on Tmall.com, part of the #alibaba Group and China’s top-commerce platform connecting with nearly 800 million active consumers.
To further reinforce the connection with Chinese fans and provide consumers with an enriched and convenient consumption experience, Juventus announced its landing on Tmall at the end of the 2020/21 season following DEWU store launch in March. Among others, the Juventus Tmall store will offer the club’s match kits and sports gear, Juventus mono-branded merchandise, as well as exclusive products customized for Chinese fans. Chinese fans can buy the new 2021/22 home shirt for the first time on Juventus TMALL store. The new 2021/22 home kit pays tribute to 10-year anniversary of the establishment of Allianz Stadium, which is well reflected by the interpretation, “our roots, our home, our gaze to the future”.
Tmall is China’s go-to online marketplace for millions of Chinese consumers, which meets the domestic surging demand for high quality and international products and takes users on an enhanced discovery and purchase journey that is also fun and personalized. This perfectly aligns with Juventus’ goal, reflected in the motto “life is black and white, and more”, to create an exclusive shopping experience for our Juventini while making our brand more accessible to a broader audience via Tmall. Juventus is not only a top football club with 123 years of history but also a fashion and lifestyle brand.
Andrea Bano, Head of Juventus #merchandising commented, “In recent years, Juventus has made continuous attempts in the fields of fashion, art, and entertainment. We are grateful that many platforms and partners provided us great opportunities to demonstrate ourselves in different ways, such as Milan Design Week and cooperation with other brands for limited edition product. We believe that Tmall’s leading and mature e-commerce system will help Juventus serve our fans and promote our brand better.”
Federico Palomba, Managing Director of Juventus APAC added," Juventus wants to convey to #people that we are more than a football club. We have been actively exploring our #digital ecosystem for the brand while expanding the boundaries of the brand with its core IP of the football business. China is leading the world’s #digital marketing and e-commerce development. To enable Chinese fans and consumers the easier access to Juventus products and brand, the in-market e-commerce initiative is an indispensable part of our brand strategy in Asia.
Rodrigo Cipriani Foresio, General Manager of #alibaba Group in Southern Europe, said I am thrilled to welcome one of the most popular and successful football teams in the world like Juventus to our Tmall marketplace. With Juventus, we share the same goal, which is to provide fans with one-of-a-kind online content consumption and shopping that leverages the latest #digital innovation. Together, we will bring a unique Juventus experience closer to fans and consumers in China, and I look forward to exploring other areas of business cooperation in the future.”
In the future, Juventus will create more best-in-class content and bring more collections featuring localized elements to Chinese fans. #merchandising is the new touchpoint to deepen the engagement with Chinese fans.
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