Press release
183KB
january 05, 2021 - Starbucks
Get a taste of the Starbucks Reserve Roastery with new Pistachio Latte
Each #starbucks Reserve® Roastery is a destination – an immersive coffee experience in iconic cities around the world that celebrates the company’s heritage and serves as a tribute to the roasting and craft of coffee. Now #starbucks is bringing the flavors of the Roastery to #starbucks stores with its first new beverage of the year, the Pistachio Latte, starting today (Jan. 5) at participating stores in the United States and Canada, and for a limited time this winter season. For the first time, #starbucks is also offering two extraordinary-single origin #starbucks Reserve® whole bean coffees, roasted at #starbucks Reserve Roasteries, to more than 3,200 #starbucks stores.
Ever since the first Roastery opened in Seattle in 2014, the innovative offerings at #starbucks Roasteries have inspired new beverages in #starbucks stores, including Nitro Cold Brew, and seasonal favorites such as the Cascara Latte, Smoked Butterscotch Latte and Juniper Latte. For the opening of the Chicago Roastery in November 2019, Jennifer Galbraith and the Roastery beverage development team created the #starbucks Reserve Pistachio Latte as a tribute. Her idea for the beverage came from the love customers have for the Italian café classic Starbucks Reserve Hazelnut Bianco Latte, and exploring other nuts popular in Italy.
“Hazelnuts are grown in northern Italy, and some of the best pistachios are grown in the southern region of Italy,” said Galbraith. “They call them “green gold’ – there’s even a pistachio festival in Bronte, Sicily.”
The pistachio (a member of the cashew family) has a mild, buttery flavor that’s lightly salty. Galbraith found the nutty, buttery flavors of the pistachio complemented the rich full body notes of #starbucks Reserve® Christmas coffee. The final beverage, a favorite on the menu at Roasteries and #starbucks Reserve locations, features espresso shots paired with pistachio-infused milk, warmed with a cozy hint of orange zest and finished with a sprinkle of salty-sweet pistachio topping.
“Starbucks Reserve coffee is the star of the show, and the creamy, buttery flavor of the pistachio infused milk and the salty-sweet topping of the beverage bring out the rich notes of the coffees,” Galbraith said.
The #starbucks Reserve beverage was such a hit with customers, #starbucks beverage development team immediately started looking for ways last winter to bring the spirit of the beverage to life in #starbucks stores.
“When we were given the task to create a Pistachio Latte inspired by the #starbucks Reserve Roastery beverage, we started with #starbucks Espresso Roast as the foundation,” said beverage developer Matthew Thornton. “We then worked to create a Pistachio Latte that complemented all the notes of our signature espresso while giving a nod of the cap to the Roastery.”
But just as they were hitting their stride in March, they found themselves bringing their aprons home when their R&D beverage lab closed at #starbucks headquarters as a COVID safety precaution. In addition to their aprons, they brought their ingredients and continued to work from their kitchens and dining rooms – with Thornton conducting beverage screenings for the team 10 feet apart from TV trays set up in his driveway. They dialed in the warm and comforting flavors of the beverage, landing on a salted brown buttery topping that accentuates the rich, slightly salty flavor of the pistachio. When Thornton took time off for paternity leave in June, Erin Marinan took over and saw it to the finish.
“We were mindful that pistachios can take on some different flavor profiles. For example, spumoni ice cream can lean into a cherry, almond flavor,” Marinan said. “But, like with the Roastery beverage, this is more a true pistachio flavor, it’s earthy with slight fruity notes that are really delicate.”
It’s not easy being green
Pistachios gain their distinctive #green hue from chlorophyll, a natural pigment that helps plants convert light energy to #food. But the nut loses its color when the pigment breaks down during processing, making the pistachio latte’s sauce an almond color which is then added to (brown) coffee.
The final recipe is made with espresso and steamed milk combined with a sauce made with real pistachios and flavors of salted brown buttery topping for a creamy, comforting, cozy beverage to inspire the fresh start of the new year. It is available hot, iced (Marinan’s favorite) and blended.
“Everything is in balance, it’s approachable but it’s also completely new,” Marinan said. “I think that’s the magic of the beverage.”
Winter #starbucks Reserve Coffees
There’s always the smell of coffee in the air at a #starbucks Reserve Roastery. That’s because each day #starbucks expert roasters are roasting small batches of #starbucks Reserve® coffee, a selection of the rarest, most extraordinary coffees that #starbucks has to offer. Starbucks Reserve coffees feature one-of-a-kind flavors and are hand-selected from family farms and pioneering cooperatives around the world, rotated seasonally and offered only for a limited time
Up until now, whole bean #starbucks Reserve® coffees have been served exclusively at #starbucks Reserve Roasteries, #starbucks Reserve bars, and at select #starbucks locations. But starting Jan. 5, #starbucks is bringing two #starbucks Reserve® whole bean coffees to customers at more than 3,200 #starbucks stores in the United States: Starbucks Reserve® Guatemala Huehuetenango and Starbucks Reserve® Ethiopia Yirgacheffe® Chelelektu. These whole bean coffees are available for purchase for a limited time and will rotate seasonally, while supplies last. Customers can use the #starbucks app to find a store near them that carries the #starbucks Reserve ® whole bean coffees. These coffees are also available brewed and scooped in #starbucks Reserve locations as well as the #starbucks Reserve Roasteries in Chicago, Seattle and New York, and are a delicious espresso option for the #starbucks Reserve Pistachio Latte. These locations are open for take-out and select items are available for delivery on Uber Eats.
SBX20210104-Winter2021-Starbucks-Pistachio-Latte-1024x1024
1024x1024, 169KB
SBX2021104-Starbucks-Pistachio-Latte-1024x576
1024x576, 108KB
SBX20200104-PistachioLatte-FeatureHorizontal
1440x700, 587KB
SBX20210104-Winter2021-Starbucks-Reserve-Guatemala-Huehuetenango Reserve-Ethiopia-Yirgacheffe-Chelelektu-1024x889
1024x889, 112KB
Related news |
||
|
|
|
april 16, 2024
|
january 03, 2024
|
december 20, 2023
|
|
On Tuesday, April 16, Starbucks is coming in hot with the introduction of the new Spicy Lemonade Refreshers beverages in three tro... |
On Wednesday, Jan. 3, Starbucks greets the new year with a new winter menu. Making its debut is the Iced Hazelnut Oatmilk Shaken E... |
No one can solve the difficult problems the world is facing alone, but we can provide a place for people to come together, connect... |
Download all 
You might be interested in |
||
|
|
|
december 07, 2023
|
november 02, 2023
|
august 10, 2023
|
|
Our Mission gives our partners agency, as every action leads to a higher order purpose. Our Promises frame our company at our best... |
It’s OK, you can look now! The holidays arrive in U.S. Starbucks stores on Nov. 2, and we’re here to tell you all about this year’... |
Starting this month, Starbucks® Pumpkin Spice flavored and fall-inspired at-home and ready-to-drink coffees are returning to groce... |
Download all 
Share
Share via mail 
Automotive
Sport
Events
Art&Culture
Design
Fashion&Beauty
Food&Hospitality
Technology
Nautica
Racing
Excellence
Corporate
OffBeat
Green
Gift
Pop
Heritage
Entertainment
Health & Wellness