Press release
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december 30, 2020 - Genesis
Genesis wins three 2020 GOOD DESIGN® awards
SEOUL, KOREA – December 30, 2020 – The GOOD DESIGN® Awards have once again recognized #genesis for its high standards of #design. #genesis announced today that it won three 2020 GOOD DESIGN® awards in the Transportation category for the #g80, the #gv80, and its ‘Copper #design theme’ in the #genesis #infotainment System.
This is the sixth year in a row that #genesis has been recognized by the awards. Previous GOOD DESIGN® award winners include the G90 in 2015, the Vision G #concept in 2016, the #g80 Sport and #gv80 #concept in 2017, the G70 and Essentia #concept in 2018, and the G90 and Mint #concept in 2019.
“We are honored to be named a recipient of the GOOD DESIGN® award once again, and we are proud to be recognized for our dedication to #design and our ongoing efforts to offer customers a genuine luxury experience,” said #genesis official.
Genesis proved its #design capabilities on a global stage by showcasing elements of its unique #design identity, including its Crest Grille and the two-lined Quad Lamps.
The #g80, the centerpiece of the #genesis lineup, was launched in March of 2020 and features a perfect balance of athleticism and elegance. The #g80 offers uncompromising style and practicality, representing the most modern interpretation of the classic sedan profile with an ideal rear-wheel drive proportion and smooth coupe-like roofline. The interior epitomizes ‘the Beauty of White Space’, achieving the perfect balance of personal space and state-of-the-art technology.
The #gv80, Genesis’s first SUV model, joined the lineup in January of 2020. The interior and exterior styling of the #gv80 were a collaboration among #genesis #design studios located in South Korea, the United States and Germany.
Signature #genesis #design elements are immediately visible on the #gv80 from every vantage point. The Crest Grille emphasizes a level of gravitas that is consistent with the positioning of the #gv80. The Quad Lamps are now a distinct part of Genesis’s identity. The GV80’s interior also has been designed with the beauty of white space in mind, with the #concept of ‘luxury in space’ defining the open feeling of the GV80’s cabin.
Featured in both the #g80 and the #gv80, Genesis’s ‘Copper #design theme’ of #infotainment System was also recognized for its exceptional #design. This is the second major distinction that the ‘Copper #design theme’ of #infotainment System has won, following its 2020 Red Dot Award in the category of Interface #design. The #genesis #infotainment System’s copper #design theme provides optimized visibility and usability while driving, using a sophisticated copper theme that reflects Genesis’ luxury brand identity. AR-based navigation, Car Pay, Valet Mode and Home-to-Car also utilize the copper-design theme for a consistent user experience. The system also provides wireless updates for customers’ continued satisfaction.
The longest-running awards program for #design #excellence, GOOD DESIGN® marked its 70th anniversary in 2020. It Awards for #design and innovation, sustainability, creativity, branding, ecologically responsible #design, human factors, materials, technology, graphic arts, packaging, and universal #design by various industrial #design and graphic #design firms working for the world’s major manufacturers and Fortune 500 companies in over 50 countries.
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