Press release
4MB
march 17, 2020 - Seat
The all-new SEAT Leon: the most advanced vehicle the brand has ever developed
“The #Seat #leon has been improving generation after generation being able to conquer new customers. In 2019, the #leon has been the best-selling car for #Seat with more than 150,900 vehicles delivered, as well as best-selling car in Spain during the past 5 years,” said SEAT’s Executive Vice-president for Sales and marketing and CUPRA CEO, Wayne Griffiths. “We have now created the best #leon ever. The new #leon has been designed keeping the “created in Barcelona” spirit and at the same time being the safest, most connected and with the widest range of engines the brand has ever seen. We believe we have all the ingredients to make of the new #leon a great choice not only for private customers but also for corporate fleets.”
The all-new #Seat #leon is the latest vehicle to be designed and developed at SEAT’s facilities in Martorell, with production also taking place on the site. The #leon has been one of the core pillars in the brand’s product range accumulating more than 2.2 million sales since its introduction in 1999. The fourth-generation #Seat #leon is designed to take the vehicle to a new level offering even greater levels of dynamism, efficiency, safety and appeal.
The market for compact vehicles is becoming increasingly competitive as global trends change the way vehicles are perceived and external pressures increase, but #Seat is meeting these aspects head on with the all-new #leon.
The vehicle brings a strong design evolution, with an exterior and interior language that gives more character to the vehicle, helped in no small part by its revised dimensions, overall proportions, its more determined face and a fresh appraoch to lighting technology – both inside and outside.
And as we enter an even more connected world, the next-generation #Seat #leon gives the consumer greater opportunity to take their digital lives with them into the vehicle, and also when they’re out of the car. The all-new #Seat #leon is the brand’s first fully connected vehicle, offering connectivity with Full Link - Android #auto and also wireless access to Apple’s CarPlay - and, online infotainment and will offer in-car apps in the near future that expand and improve the customer’s driving experience. Once out of the vehicle, users can access their vehicle’s data remotely and also manage the charging process and control the air conditioning remotely (in the case of the plug-in hybrid version).
A suite of new powertrain technologies; petrol (TSI), diesel (TDI), mild-hybrid (eTSI), plug-in hybrid (eHybrid) and Compressed Natural Gas (TGI), mean consumers can choose the vehicle that most closely matches their lifestyle and needs, while at the same time providing the efficiency and performance demanded by the market.
Safety is also at the heart of the all-new #Seat #leon. It integrates some of the most advanced driver assistance systems available, including predictive adaptive cruise control, emergency assist and travel assist, to make it the safest car the brand has ever made.
The advances to the all-new #Seat #leon have been achieved, in part, thanks to the vehicle’s MQB Evo architecture, providing the toolkit required to develop a vehicle that meets the many and varied needs of SEAT’s diverse customer base.
The all-new #Seat #leon epitomises the core values of the brand and its goal of offering the best vehicles possible, with the next-generation #leon, the compact segment is going to feel a transformative force when the vehicle is launched next month (April 2020).
Further information in the press release to download
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