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november 05, 2018 - Cupra

The new CUPRA Ateca: the most contemporary interpretation of sportiness

  • CUPRA #Ateca marks a new era for the newly established independent brand bringing new vigour to the market
  • The #cupra #Ateca is the ultimate expression of sportiness, developed by car lovers for car lovers

The #cupra brand, created from SEAT’s award winning motorsport division, is the ultimate expression of uniqueness, sophistication and performance, born from passion and designed to captivate car enthusiasts around the world, creating vehicles that aren’t founded in nostalgia but rooted in the present. The most experienced, engaged, obsessed around the motorsport division went back into the garage to build a new dimension into the company and offer a new perspective about competences, capabilities and potential of our organization.

CUPRA will create a brighter range of products focusing on SEAT models. They will leverage Volkswagen Group powerful technological toolkit and access the huge array of possibilities it gives them, but they will also be open to cooperate with people and companies which talk the same language and share the same understanding on how to create experiences: merchandising, accessories, events and, of course, motorsport. There is no brand like this in the world today.

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