september 25, 2017 - HIART

CERSAIE - HiArt, the pleasure of being together

Luca and Alberto Brunelli, #hidra and #artceram, blue and red, two brothers, two companies, two colours.
For the first time, the two companies will exhibit together at Cersaie Fair 2017 in an exceptional #event, HI ART.
HI ART, HI as #hidra, ART as #artceram, a pun to show – as a model – in only one stand the synergies of two leading companies that increasingly gained reputation in the ceramic field in the last 30 years.
HI ART, a pun for the identities of the two companies.
HIDRA HITHERE HISTORY HIGH-FIDELITY HITECH ARTCERAM ARTEFACT ARTIST ARTWORK ARTISANAL
The colours of HI ART graphics, the #hidra blue and #artceram red, perfectly combine to form a new identity.
Among the novelties presented at Cersaie 2017 by #meneghellopaolelliassociati there’ll be Civitas which is a new collection that re-interprets the classical proportions and harmony in an unprecedented and contemporary way.
The One, a new collection of wall-hung sanitary-ware characterized by two important innovations: the slim rimless hallmark and the seat derived from only one layer of Wood-Skin®, solving the problems of mechanized hinges.
Esagono enriches the series of thin-rim basins, it 3D effect makes the ceramic surface beautiful and unique.
Last but not least, Texture H5, a collection of shower trays that combine the elegance of colours with the functionality of an anti-slip concept highlighting beauty and end-users care.