september 29, 2017 - Florim

Florim at Cersaie 2017

“Lifestyle. Art. Project.” is the title that accompanies #florim at Cersaie. Five days at the Gallery in Fiorano Modenese and at #bologna Fiere (Hall 15 | Booth C1-D2) showcasing the Group’s latest proposals.

From 25 to 29 September, Cersaie is Made in Florim, with a packed programme of events hosted over five FLORIM DAYS (from Monday 25 to Friday 29 September) and three FLORIM NIGHTS (Monday 25, Tuesday 26 and Wednesday 27), animated by the irresistible sound of a fantastic, internationally acclaimed Italian singer.

Nek will be on stage, sharing his passion because, as the song lyrics go “Quando l’amore esplode nella quotidianità di una cassa toracica diventiamo l’eccezione: UNICI” (“When love explodes within an ordinary, everyday ribcage, we become the exception: UNIQUE”). UNICI is the title of his latest album, for you, at the #florim Gallery.

For the whole week, the exhibition spaces of the #florim Gallery – largely renovated for the occasion – open their doors for a preview of the latest collections from the Group’s various brands (Floor Gres, #rex, #casadolcecasacasamood, #cerim and #florim stone), with offerings ranging from traditional uses to the world of interior design.

“Lifestyle. Art. Project.” is the leitmotif that sums up the 2017 edition: Lifestyle indicating the pursuit of beauty that becomes a way of life. Art indicating a tool for communication and musical expression during the Made in #florim evenings. Project indicating the #design studies that precede and inform product creation. #florim Gallery, in welcoming leading commercial clients and companies from around the world, complements the company’s presence at Bologna Fiere (Hall 15 | Booth C1-D2), with an exhibition space covered in its entirety with large size tiles.

More information on the press release