Press release
3KB
november 11, 2016 - Nike
First look: inside nike Soho
This month sees the opening of #nike #soho — a five-story, multi-sport, 55,000-square-foot retail experience — in the heart of New York City’s #soho neighborhood at 529 Broadway at Spring Street. Designed to deliver the best of Nike’s personalized services, from exclusive trial spaces to product customization, the store creates a seamless link between Nike’s digital and physical platforms.
“We’re leading the transformation of sport retail — offering the best of #nike products, services and experiences under one roof,” says Heidi O’Neill, Nike’s President of Global Direct to Consumer. “With #nike #soho we can realize the promise of personalized performance. Powered by immersive digital trials and in-store experts, this store is about elevating every athlete’s potential. Whether you’re training for a marathon, shooting hoops or doing drills on our in-store court, or if you love sneakers, #nike #soho will help you raise your game. Because it’s more than a store — it’s a personal sport experience.”
Nike #soho offers some of the hottest products — from brand-defining innovation to store exclusives — including a LeBron Soldier X collaboration with designer #johnelliott, #airforce1 Low NYC HS, iconic Jordan silhouettes and local designer collaboration tees.
Here’s a first look at #nike Soho’s one-of-a-kind, ultimate service destinations.
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