march 07, 2016 - Nike

Nikelab gyakusou unveils silhouettes for spring

Press release available only in original language.

For over half a decade, Jun Takahashi, founder of the apparel brand Undercover, has comfortably worn three hats — that of a runner, designer and #nike collaborator, consulting on the NikeLab x Undercover Gyakusou collection. It is a rare fusion, explains NikeLab Senior Design Director Jarrett Reynolds.
“Jun is a real runner,“ Reynolds elaborates. “I'll sit down and ask him how he‘s been #running, what has changed, what‘s working and what‘s not. I'm able to get insight that could only come from him because he has an insane eye for design and is a passionate runner.“
This confluence means that after 12 collections, NikeLab and Takahashi are still tackling new challenges by blending #nike innovation with Takahashi‘s ever-evolving #running insights and signature aesthetic.
For Spring 2016, they dig into weather and temperature, be it that of the environment or the runner, with data-informed placement of water-resistant materials and pockets that allow for quick and efficient storage of outer layers. The latest offering also features silhouettes designed for both men and women.

NIKELAB GYAKUSOU LUNAREPIC FLYKNIT
A unique take on the latest #nike #running footwear innovation, the NikeLab Gyakusou LunarEpic Flyknit features a mid-height collar for a locked-down fit and a contoured Lunarlon midsole with articulated laser cuts for a smooth transition from heel to toe. The laser-cut pods on the outsole aim

to enhance cushioning and offer multi-surface traction.

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- Documents (1)

press release

209KB

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