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august 31, 2019 - Nissan
Joining the excitement around college sports, including football, basketball and 22 other NCAA sports, Nissan will become an Official Corporate Partner of the NCAA As football season kicks off, Nissan...
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august 08, 2019 - Nike
Like the accompanying footwear, the apparel for the China Hoop Dreams pack crosses basketball style lines, with qualities of in-game gear floating into streetwear and vice-versa. In China, that stylis...
august 08, 2019 - Nike
The 80-20 color balance on the Chinese Basketball Federation and United States Men's Basketball Team jerseys offers a lesson pulled straight from the Pareto Principle. Broadly, it says that 80 percent...
august 08, 2019 - Nike
Jordan Brand apparel arrives for fall 2019 exploring a color scheme that moves beyond bloodline Jumpman styles, while tapping into a critical part of MJ’s story: his renown in overseas play, depicted ...
august 08, 2019 - Nike
August 07, 2019 - Releasing for the summer’s premier global basketball tournament in China, #jordanbrand is launching a footwear pack that includes four silhouettes: the new Jordan Jumpman Diamond, th...
august 08, 2019 - Nike
CLOT Creative Director Edison Chen's latest effort with #nike is a basketball collection, including a jersey, shorts, jacket and headband, celebrating the summer's premier basketball tournament in Chi...
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august 08, 2019 - Nike
The #nike #hyperdunk made an entrance in 2008 that was inextricably tied to time, place and spectacle. Its viral debut by #kobebryant, its appearance in Beijing and its proliferation in the last decad...
august 08, 2019 - Nike
Basketball players use a variety of physical skills to gain an offensive advantage. Some rely on crafty footwork. Others create edge through pace. For those who rise to the rim to power over defenders...
july 31, 2019 - 2K Games
New Orleans Pelicans Superstar Becomes the “Next” Great Talent to Join the 2K Roster New York – July 30, 2019 – 2K today announced that #zionwilliamson, the first overall selection in the 2019 NBA Dra...
july 26, 2019 - 2K Games
Fans can get an early start on their MyCAREER while testing out the new MyPLAYER builder and hitting the court two weeks ahead of the game’s launch Today, NBA 2K revealed that starting on August 21st ...
july 24, 2019 - Nike
July 22, 2019 - Bikini Bottom is officially making its debut on land — and on the basketball court. Taking Kyrie’s love for the popular cartoon show and fusing it into his shoe, the #nike Kyrie x Spon...
july 24, 2019 - Nike
Zion Williamson, who grew up in Florence, South Carolina, was selected first overall in the 2019 NBA Draft. Joining a family of 50-plus athletes across multiple sports, the incoming professional is th...
july 24, 2019 - 2K Games
2K partners with industry legend Steve Stoute’s latest venture to curate and update soundtrack; Kicks off international search to find “Next” Artists to be featured in NBA 2K20 New York – July 22, 201...
july 22, 2019 - Infiniti
INFINITI and #NBA superstar Stephen Curry's Unanimous Media have teamed up for a three-part YouTube series, "Life, Lived," that gives a look into Curry's daily life.The three videos feature the #Infin...
july 17, 2019 - Nike
July 15, 2019 - Highlighted by new versions of two classic basketball silhouettes, Converse’s fall footwear channels ’90s hoops vibes in familiar and unexpected ways. Several elements of the decade's ...
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