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The MICHELIN Guide has decided to move the date of the reveal of its 2021 edition for the Nordic countries to September 2021.
Indeed, in a context marked by evident and variable difficulties faced by restaurateurs within the various Nordic regions, this decision will allow the MICHELIN Guide teams to benefit from having more time to finalise their selection with the same level of relevance, seriousness and consistency as in previous years.
“Our Nordic edition has always had a special place in our big MICHELIN Guide family. From Norway to Denmark, from Sweden to Finland without forgetting Iceland, chefs from the Nordic countries have been playing a really special role within the world culinary concert, promoting the best of their diverse terroirs and demonstrating a very innovative and committed vision of gastronomy” comments Gwendal Poullennec, International Director of the MICHELIN Guides. “And because we want to offer all diners only the best of these diverse culinary scenes, we have decided to postpone the reveal of our 2021 vintage. It will allow our teams to take into account the lockdown effects as well as better celebrate with all the foodies and in a much more favourable context, what seems to be a shining 2021 edition. Despite the challenges, chefs have demonstrated over the past year an exceptional level of commitment and dedication in maintaining their restaurants and proposing to their customers great culinary experiences: that’s all we want to highlight, while contributing in the best way to the recovery of the sector”.
The presentation of the MICHELIN Guide Nordic countries 2021 will be held in Stavanger Konserthus and for the first time ever live broadcasted on TV with a show produced by the culinary channel Matkanalen, in partnership with Visit Region Stavanger, Stavanger City and the County of Rogaland. Foodies will then be invited to discover, either on TV or web livestreaming (including the MICHELIN Guide YouTube Channel), the new MICHELIN Stars, MICHELIN Green Stars and professional Awards, thanks to an unprecedented format with exclusive content and entertainment.
“It is a great honor for Matkanalen to be media partner for this great event, not just in the world of gastronomy, but for a greater audience in our region” said Øivind Lindøe, CEO of Matkanalen. “Thanks to the Schibsted media house, whose Matkanalen is part of, we are also particularly happy to bring the MICHELIN Star Revelation to other Nordic countries by sharing all content with Aftonbladet and Godare”.
“Stavanger, the region and Rogaland, have been chosen as hosts and partners for the digital Michelin Guide launch in September 2021. We look forward to being a partner with the Michelin Guide at this important event for the Stavanger region. We have fantastic restaurants with some of Norway's best chefs and a region with a delicious selection of sought-after ingredients. With the Michelin Guide's attention, we are once again establishing ourselves as a very exciting destination for dining experiences. We look forward to a digital ceremony with a TV-show together, says director of tourism Elisabeth Saupstad in Visit Region Stavanger.
This year, and in order to provide foodies with the most up-to-date recommendations, the 2021 selection of the MICHELIN Guide Nordic Countries will be available digitally only: on guidemichelin.com and the brand new MICHELIN Guide App, to be downloaded for free on iOS and Android.