BrauBeviale 23: Pure emotion! Positive feedback and intensive dialogue

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• Warm reunions and inspiring meetings with many new and old friends: that was BrauBeviale 2023!
• Intensive dialogue with key industry stakeholders and answers to many current challenges
• Strong demand for all practice-orientated services in the key areas of sustainability, reusable solutions and energy saving
• International exhibitor and visitor numbers now almost on a par with domestic share

BrauBeviale 2023 in Nuremberg can look back on three successful days. With Thursday's final day, Europe's leading trade fair for the brewing and beverage industry got back on track after a four-year break. Rolf Keller, Managing Director of organiser YONTEX, is appropriately satisfied: "With strong visitor demand from over 120 countries and from all sectors of the beverage industry, our three-day show once again scored highly: The technical exchanges between experts, the wide range of exhibitors and the specialist topics addressed in the supporting programme were extremely well received by visitors. BrauBeviale once again confirmed its position in the industry when it comes to delivering answers to current challenges."

Well-frequented halls and intensive, high-quality discussions were the major take-aways for many exhibitors: key topics included energy saving in the manufacturing process, new filling systems and optimising efficiency through increased automation. Furthermore, exhibitors delivered answers to the requirements of European packaging legislation and showed awareness of the need to consistently align manufacturing processes with sustainability criteria.

Excellent response to the supporting programme

The supporting programme also provided a strong impetus for the entire industry: THE LOGISTIK LOUNGE, for example, demonstrated numerous reusability solutions and made positive suggestions for the future direction of the logistics chain during its discussion forums. This offering in particular was perceived as an important addition to the overall BrauBeviale programme.

The Young Talents Camp got off to an equally promising start: The new networking lounge concept aimed at attracting young Gen Z talent to all areas and levels of the beverage industry was a complete success. "We had excellent responses to this offer. I can already say that we will be stepping up our activities in this interdisciplinary area for the benefit of the whole industry," says Executive Director Andrea Kalrait.

With the special "Grape processing and Cellar Management", area BrauBeviale 2023 broke new ground. Exhibitors there were able to present their products specifically for the wine industry. It was a new platform in which winegrowers could learn about solutions for their own specific businesses. The additional benefit for this group of visitors was that bottling technology and packaging as well as solutions for product equipment could simply be 'taken away' following a visit to the trade fair in the nine BrauBeviale halls.

Expert meetings and presentations covering a wide range of topics

The well-proven and broad-based programme of the BrauBeviale Forum once again presented a wide range of ideas, ranging from securing raw materials in the face of climate change, to best practice examples from marketing. On the last day of the show the ExportForum German Beverages supplied valuable ideas for sales development of German beverages in attractive international markets. What influence do today’s multiple challenges and changes have on the food and beverage industry? This question was addressed in an introductory presentation by specialists from the food and beverage sector.

High level of interest from an international audience

BrauBeviale 2023 once more positioned itself strongly as a platform for the industry - predominantly in other European countries. Around 45 per cent of exhibitors came from abroad. The show’s potential has also been recognised by representatives of other nations. During the visit by the Italian Consul General Sergio Maffettone and the American Consul General Timothy Liston, the BrauBeviale team was able to document the consistent development of the trade fair into an international meeting place. The visit of the Italian Consul General was particularly focussed on the Italian exhibitors, who made up the second largest group of exhibitors after the German exhibitors. The American Consul General informed himself about suppliers with innovative solutions as well as some suppliers with complete offers for brewery operations. In addition, by visiting the Young Talents Camp, he focussed his attention on the topic of recruiting young talent - one of the most pressing tasks for the industry in the near future.

The show organiser YONTEX considers this high level of interest, which also comes from official representatives of some major market players in the beverage sector, as confirmation that the company is on course to further develop the specialisation of its product portfolio for the brewing and beverage industry.

Comments from exhibitors at BrauBeviale 2023:

Stefan Stang, Private Brauereien Bayern e.V.

"BrauBeviale 2023 once again proved its importance for the brewing and beverage industry from the very first day. Both the number and the quality of the visitors were clear evidence of this. In addition to the exhibitor stands, the supporting programme in the BrauBeviale Forum offered informative added value for show visitors. As a conceptual sponsor of BrauBeviale, we are delighted with the successful restart after a four-year break."

Sandra Gresser, Managing Director, Gresser Behälterbau GmbH

"BrauBeviale is incredibly important to us in terms of maintaining customer contact. We had very good response from customers this year which means that we met many customers and business partners there, including long-standing ones. We consider BrauBeviale to be the industry's “must attend” trade fair and thus an important date for our company to provide close support to our customers."

Avni Bajraktari, Chief Commercial Officer, Global Sales, Omnia Group

"BrauBeviale 2023 was once again the perfect place for us to engage in intensive dialogue with our customers. We met many European customers from the brewing industry there, as well as beverage and spirits producers, who came to find out about new and efficient solutions. With Omnia’s broad product portfolio addressing the entire value chain from brewing to the packaging process, BrauBeviale is always a good place for intensive discussions with customers."

Christian Nuber, Managing Director and Partner at BrauKon GmbH

"Visitor response to BrauBeviale in 2023 was once again very positive. Everyone agreed that there is a clear need to meet up, face to face. BrauBeviale continues to be very attractive to national and international visitors. In terms of content, we saw great interest in the topic of energy saving, which we were also able to present well at our stand."

Caroline Pötzl, Managing Director, Kieselmann GmbH

"BrauBeviale is a great opportunity for us as exhibitors to present our latest innovations and the extensive product portfolio of the KIESELMANN FLUID PROCESS GROUP for the brewing and beverage industry. In addition to holding interesting discussions with trade visitors, it is the moments of reunion with long-standing customers, business partners and friends that make this trade fair a complete success. It somehow feels like a big family reunion. We are already looking forward to meeting everyone again at BrauBeviale 2024”.

Torsten Hiller, Managing Director of Logipack Group

"The new LOGISTIK LOUNGE format as a meeting point for logistics decision-makers in the beverage industry worked very well. The combination of information points, panel discussions and zones for relaxed dialogue was very well received. The different perspectives on the topic of "sustainable reusable logistics" were discussed intensively. We were surprised by how many different decision-makers from all areas of the industry were our guests; experts we had not expected to see at BrauBeviale. The cooperation with the trade fair and the concept also opened up many impulses and opportunities for our LOGISTIK LOUNGE alliance partners.”