settembre 15, 2023 - Adidas

Adidas originals launches new global brand platform: "We gave the world an original. You gave us a thousand back."

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Since it was first introduced to the world over 50 years ago, the Trefoil has lived a thousand lifetimes, trading feet with everyone, from athletes to cultural pioneers. Marking the arrival of a new era for the brand, in 2023, #adidas Originals pays homage to those that have continued to transport its iconic signifier – the Trefoil – to the forefront of culture, over and over again, with a new global brand platform: “We Gave the World an Original. You Gave Us a Thousand Back.”

From sport to skate, music, and #fashion, Originals have always stood the test of time. Celebrating this enduring story, the Trefoil returns with a new chapter, headlined by three films shot by three creative pioneers, and a selection of stills arranged in triptychs, each focusing on three timeless ‘characters’ from the storied Three Stripes archive – the Superstar, the Gazelle, and the Samba. With each film and set of images spotlighting a different silhouette, the narratives of the Trefoil’s history are interwoven with the ways in which these iconic styles, born in sport, have been embraced, reinterpreted, and absorbed into culture - time and time again.

Further information in the press release to download

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- Documenti (1)

Press release

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