WWCOTY continues to expand its presence on five continents

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Tanya Gazdik, a motoring journalist from USA, joins this organization composed solely of female motoring experts.

The Women's World Car of the Year (WWCOTY) is pleased to announce that #tanyagazdik, an #automotive journalist from USA, has joined this international jury, the only car awards in the world composed exclusively of women #automotive journalists. With her appointment, #wwcoty reaches 71 judges from 49 countries.

Tanya Gazdik currently covers #automotive marketing for MediaPost and she programs and run two conferences for them at the New York and Los Angeles #auto shows that are attended by several hundred C-suite #automotive executives as well as agency and suppliers. MediaPost.com is an online publishing resource for all advertising media professionals — tv, cable, radio, print, interactive, agencies, buyers and reps, providing news, commentary and events. Since 1996, MediaPost.com has been the largest and most influential media, marketing and advertising site on the net, providing news, blogs and directories to help our community of more than 150,000 members better plan and buy both traditional and online advertising.

Gazdik, from Detroit, also freelances personnel news, new vehicle unveilings and test drive stories for WardsAuto. She has just started freelancing for A Girl’s Guide to Cars, which she says gives her a chance to write more creatively and in first person about the aspects of a vehicle that appeal most to women.

“I love living in Detroit and talking to #people about the cars they drive, where they work and how they feel about vehicles in general,” she says. “Everyone here is connected to the car industry in one way or another, it seems”.

In the United States, where #tanyagazdik develops her work, SUVs continue to gain popularity, but the sedan segment is still present. Crossovers are blending the two and are also very popular. Women buy 65% of new cars sold in the U.S. and influence more than 85% of all car purchases, according to GirlPower Marketing, Snapcell and other sources. Fuel economy is a big issue for most consumers which is making hybrids, PHEVs and electric vehicles more and more popular.

People love their cars and there are many events geared toward owners of different brands. “Cars and Coffee” meetups are huge all over the country. Detroit isn’t the main stage for #automotive production that it once was, but it’s still very significant with the Detroit Three capturing a significant amount of U.S. market share (General Motors 16%, Ford Motor Co., 13.4% and Stellantis Norther America 12%).