Press release
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maggio 11, 2023 - Stellantis
The art of travel – a french reinvention: DS Automobiles discusses the essence of the french art of travel
Comunicato Stampa disponibile solo in lingua originale.
- DS Automobiles presents a documentary devoted to the French art of travel, broadcast from 11 May on Prime Video.
- Dedicated to enjoying life in various forms, The Art of Travel – A French Reinvention celebrates the French art of living in New #ds7 and touches on its development, during a premium journey devoted to the senses.
- Béatrice Foucher, DS Automobiles CEO and #thierrymetroz, DS Automobiles Design Director, take part in this documentary with experts including multi-cultural journalist #seamuskearney and progressive designer #ramyfischler.
To travel and be transported… How and why? As countries reopened their borders after the pandemic, the question of travel, its form, its delights and its evolution, arose.
What is the definition of luxury travel? How do you identify the authenticity and personalisation that shape an unforgettable experience? Globe-trotting journalist #seamuskearney went to meet the women and men who make travel an art.
In a 46-minute documentary, broadcast from 11 May on Prime Video, he delivers what he found during genuine journeys. By depicting what will be the future experience for luxury travellers, #seamuskearney roams around enjoying places and moments inside New #ds7, in a hot air balloon and in a carriage on the Orient Express
A freelance journalist with dual Irish and New Zealand nationality, #seamuskearney has spent the last thirty years travelling the world. For the Art of Travel – A French reinvention, he took the time to find places like no other with extraordinary stories from different regions.
Driving New #ds7, he immersed himself in the French art of travel during his encounters. His trip is punctuated by commentary from Béatrice Foucher, DS Automobiles CEO, and progressive designer #ramyfischler outlining the development of travel and experience of local authenticity in the art of taking your time.
The Art of Travel – A French Reinvention embodies DS Automobiles' conception of the French art of living and illustrates the Brand's vision for reinventing the travel of tomorrow. A high-end trip where the automobile, electrified, will continue to have its place in an ecosystem that will have evolved to be more technological, more sustainable, more personalized and more authentic.
"Tomorrow’s premium travel will be more authentic, more grounded and slower. It will be more personalised, shaped for the traveller. It will be more sustainable, environmentally oriented, but also more high tech, embedded in the era of services. We are reinventing this journey, in a movement of global awareness where experiences and encounters refocus at the heart of travels dedicated to enjoyment. This reinvention is being driven by DS Automobiles with the French art of travel, stamped through with hospitality, personalisation and sustainability. This documentary embodies our vision of this art of living, with extra soul.”
Béatrice Foucher, DS Automobiles CEO
The documentary is broadcast from May 11 on Prime Video, for a duration of three months.
THE ART OF TRAVEL EPISODIC TITLE 16x9
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