Press release
222KB
maggio 05, 2023 - Hyundai
Hyundai's "Choose yours" marketing campaign unveils the all-new, all-electric Ioniq 6 and Ioniq 5, while featuring a black love story
Comunicato Stampa disponibile solo in lingua originale.
Hyundai Motor America and its African American marketing agency of record, Culture Brands, launched their new multicultural campaign featuring the all-electric vehicle models, IONIQ 5 and IONIQ 6. The latest addition to the popular OKAY #hyundai series, the new campaign, titled “Choose Yours”, spotlights the vehicles’ emotional design, versatility and individualized electrified experiences.
Designed to strengthen the connection between #hyundai and the African American community through the embedding of cultural references and nuances in the creative messaging, the OKAY #hyundai marketing theme was first launched in Fall 2021. Bringing the same approach, "Choose Yours", which cleverly references the viral “pick the paper” TikTok challenge, taps a real couple to experience the convenience, accessibility and joy of electrification.
Hyundai “Choose Yours” African American Interactive Ad - “Thriving in a technology-fueled world makes personal, emotional, and authentic storytelling an even more important tool for connecting with customers in a real way,” said Angela Zepeda, CMO, #hyundai Motor America. “Spotlighting Hyundai’s smart mobility vision delivers a differentiated experience through electrification, the ‘Choose Yours’ campaign highlights how the #ioniq5 and #ioniq6 are a seamless fit into our couples date night and lifestyle.”
Further information in the press release to download
54737-HyundaisChooseYoursMarketingCampaignUnveilsTheAll-NewAll-ElectricIONIQ6andIONIQ5WhileFeaturingABlackLoveStory
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54740-HyundaisChooseYoursMarketingCampaignUnveilsTheAll-NewAll-ElectricIONIQ6andIONIQ5WhileFeaturingABlackLoveStory
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54741-HyundaisChooseYoursMarketingCampaignUnveilsTheAll-NewAll-ElectricIONIQ6andIONIQ5WhileFeaturingABlackLoveStory
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54742-HyundaisChooseYoursMarketingCampaignUnveilsTheAll-NewAll-ElectricIONIQ6andIONIQ5WhileFeaturingABlackLoveStory
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