PEUGEOT and YellowKorner set five photographers in quest of Allure

Comunicato Stampa disponibile solo in lingua originale. 

Peugeot is partnering with #yellowkorner, the leading publisher and distributor of art photographs, to offer five photographers the opportunity to reveal their vision of Allure by each producing a series of 15 images. These photos will be exhibited from October onwards in the #yellowkorner galleries and the #peugeot network.

EMOTION: The photographers will use the power of the image to place Allure at the very heart of life.

ALLURE: Peugeot wants to share its optimistic vision of the future by becoming an “Allure activist”.

EXCELLENCE: Peugeot is partnering with #yellowkorner, the leading publisher of art photographs.

Peugeot is convinced that the world is better with Allure. This means that the future must be imagined with style, creativity and ambition, in a human-centred approach. Allure is the key to the #peugeot brand’s positioning, now and in the future. This concept of Allure is much more than the expression of outstanding design. It is also a state of mind, an attitude and a behaviour that goes far beyond mere appearance.

Empowered by this ambition, #peugeot wants to promote this optimistic vision and become a true “Allure activist”.

To further increase its support for and involvement in the visual arts, in the past few weeks #peugeot has launched a series of artistic collaborations with creators from the new generation, Emeric Tchatchoua founder of clothing brand 3.PARADIS and the visual artist J. Demsky. Following on from these collaborations, #peugeot has offered talented photographers the opportunity to reveal their vision of Allure.

To this end, #peugeot is partnering with #yellowkorner, the leading publisher and distributor of art photographs through a network of 130 galleries in 20 countries and the yellowkorner.com online gallery.

Peugeot and #yellowkorner have asked five renowned photographers to interpret Allure within their own creative universe by each creating a series of 15 images. Three of these images will feature a model from the #peugeot range chosen by the artist.

Five photographers, five quests of Allure

Teresa Freitas: “Finding Allure in colours” in Morocco

Laurent Baheux: “Allure of the lion” in Kenya

Mister Fifou: “The pride of Allure” in the suburbs of Paris

Laurence Laborie: “Feminine Allure” in Lanzarote

Oliviero Toscani: “The landscape of Allure” in Tuscany

From October 2023 onwards, the work of these photographers will be exhibited on the #yellowkorner website, showcased in the #yellowkorner galleries, and displayed in a private viewing in the presence of the artists in the main #yellowkorner galleries in Europe. The photos will also be exhibited in the #peugeot network.

As with all works published by #yellowkorner, the photos from the collaboration with #peugeot will be available for purchase by the public.

This project was set in motion on 20 April at the Venice International Photography Festival, of which #yellowkorner is the partner. #yellowkorner invited #peugeot to the opening ceremony of the festival, during which a film introducing the #partnership and the vision of the five selected photographers was presented.