Press release
534KB
aprile 24, 2023 - Cupra
CUPRA launches Metahype, an open and collaborative space in the metaverse
Comunicato Stampa disponibile solo in lingua originale.
- Metahype is an en ever-expanding virtual island where brands, creators and communities get together to socialize, collaborate, create, and live emotional experiences.
- CUPRA unveiled its own spaces within the #metahype that make up the #cupra #metahype District.
- Reveal of the virtual sports car #cupra DarkRebel in the #cupra #metahype District through an immersive experience, where users can influence the future design of the #cupra DarkRebel
- Primavera Sound music festival is one of the first brands to join Metahype
Introducing #metahype, an innovative and interactive exploration of the metaverse spearheaded by #cupra. Debuting at the brand’s Exponential Impulse event in #berlin, #metahype is an ever-expanding virtual island where brands, creators and communities get together to socialize, collaborate, create, and live emotional experiences.
The island is formed by different districts and common spaces that can be owned and used by brands, start-ups, and creators to connect and engage with the new generation.
Metahype is set across three zones: #metahype square, #cupra and Primavera Sound districts.
Users land at #metahype square, where they receive their #metahype Passport, a Dynamic NFT that represents the reputation of each Hyper. #cupra has developed a gamification system that is rewarding the users with Hypes for their engagement and activity within the platform.
One of the most emotional offerings of #metahype is #cupra Next, a space where the users can influence the future of #cupra by configuring their own version of the #cupra DarkRebel – a virtual sports car - in a Hyper Configurator.
“METAHYPE has officially arrived. It is a space not just for #cupra, but for brands, start-ups, and creators to connect with the Next Generation. It provides a unique way of brand experience and engagement with the objective to connect different communities and unleash their power of collaboration and creativity.”, said Sven Schuwirth, COO of #cupra. “With this project, we want to re-define how people live experiences and feel emotions without the limits of the physical world – that’s what we call it “Exponential You”.”
After much anticipation following Metahype’s announcement last year,
CUPRA unveiled five unique spaces that make up the #cupra #metahype District
and its related Experiences:
- CUPRA Plaza: the meeting point for the #cupra Tribe to connect and socialise
- CUPRA Racing: a place to live the brand racing DNA with gamified racing games where users driving skills will be challenged in 2 different games
- CUPRA #metahype City Garage: a place to discover and explore CUPRA’s models, meet #cupra masters and experience the latest #cupra Tavascan
- CUPRA Hub: the space where we showcase #cupra beyond the #automotive world –browsing the #cupra Collection Boutique, or taking part in Dancing Challenges curated by Primavera Sound
- CUPRA Next: where the users can influence the future design of the #cupra DarkRebel
Metahype is all about collaboration and that’s why Primavera Sound is one of the first brands to join #metahype; more partners will follow soon. Primavera Sound will offer always-on music related content in the platform and a gamified DJ academy to impulse the New Generation of music lovers.
Developed mostly in-house and with local partners, Metahype's overarching objective is to connect different communities and unleash the power of collaboration. The opportunities are huge, and the only limit is the imagination and creativity of the #cupra Tribe.
Metahype will be accessible via desktop at #metahype.com and soon also available via Mobile. To sign-up and start discovering the island: www.metahype.com
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