Press release
518KB
marzo 27, 2023 - Hyundai
The New SONATA Spices Up Midsize Sedan Segment with Sportiest Design Ever
Comunicato Stampa disponibile solo in lingua originale.
- New design embodies ‘The Sportiness’ with a long hood and wide front-end layout that integrates a Seamless Horizon Lamp for a more aggressive image
- With its driver-centric interior layout, the eighth-generation #sonata implements a future mobility sensibility with delicate high-tech details
- For the first time in a #hyundai model, The new #sonata implements a curved display that combines driver information clusters and the infotainment system
- The new SONATA’s aero-friendly exterior design improves fuel efficiency and stability during high-speed driving compared with other midsize sedans
- The redesigned sport sedan to be available in standard and N Line variants and launch globally March 30
SEOUL, March 26, 2023 – #hyundai Motor Company today revealed the design of the new #sonata, with a new badge for the eighth-generation midsize sedan that heralds its sportiest design ever.
Through more than a simple facelift, the new #sonata revolutionizes the old SONATA’s image, launched in 2019, and is reborn as a dynamic, progressive new model with low-slung, elegant proportions, more aggressive styling and future-oriented technology.
The new #sonata presents a fresh take on the four-door coupe that captures the essence of #hyundai Motor’s ‘Sensuous Sportiness’ design philosophy.
Exterior design embodies 'The Sportiness'
SONATA accentuates its distinctive image with an N Line-based exterior design that conveys sports coupe style with a long hood, low front-end and fastback roof line.
SONATA’s low-slung exterior exemplifies progressive #automotive design and embodies ‘The Sportiness’ with a horizontal front-end layout that integrates Hyundai’s signature Seamless Horizon Lamp, hidden headlamps, wide grille and air intake for a more dynamic and aggressive appearance. The Seamless Horizon Lamp and wide-set, hidden headlamps create a dramatic lighting effect, emphasizing the vehicle’s wide stance while adding a futuristic touch.
The dynamic design is emphasized by the contrast between sharp, linear elements and clean, supple surfaces. The black garnish along the bottom of the body rises towards the rear, giving #sonata a strong character.
At the rear, the new H-lights further emphasize SONATA’s high-tech image and wide stance. The swooping spoiler-shaped trunk lid and muffler-shaped rear garnish on the standard model reinforce the impression of a high-performance sports sedan while the addition of a rear spoiler and dual twin-tip mufflers along with exclusive 19-inch wheels on the N Line further amplify that image.
Interior design implements a future mobility sensibility
The new SONATA’s interior boasts a driver-centric layout that matches its sportier exterior image while implementing a future mobility sensibility with delicate high-tech details in support of modern lifestyles.
For the first time in a #hyundai model, #sonata has a panoramic curved display that combines both 12.3-inch driver information clusters and 12.3-inch AVN infotainment system in a modern and simple dashboard layout that emphasizes the horizontal lines and expanded sense of space. The touch-type climate control unit applied to the instrument panel boosts the high-tech vibe.
The interior has undergone significant upgrades for an improved passenger experience with tasteful interior color combinations to enhance the sense of sportiness and premium character simultaneously.
SONATA’s interior ‘floating’ theme creates a futuristic mood. The application of a column-type shift-by-wire controller behind the steering wheel creates more space in the center console area. The center console is further enhanced by the palm rest that provides more comfort for the driver by extending the armrest to lean up to the palm of the hand. The large size cup holder and tray provide additional convenience.
Redesigned sport sedan to be available soon
The actual vehicle of the new #sonata will be unveiled at the Seoul Mobility Show, March 30–April 9, 2023.
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About #hyundai Motor Company
Established in 1967, #hyundai Motor Company is present in over 200 countries with more than 120,000 employees dedicated to tackling real-world mobility challenges around the globe. Based on the brand vision ‘Progress for Humanity,' #hyundai Motor is accelerating its transformation into a Smart Mobility Solution Provider. The company invests in advanced technologies such as robotics and Advanced Air Mobility (AAM) to bring about revolutionary mobility solutions, while pursuing open innovation to introduce future mobility services. In pursuit of sustainable future for the world, #hyundai will continue its efforts to introduce zero emission vehicles equipped with industry-leading hydrogen fuel cell and EV technologies.
More information about #hyundai Motor and its products can be found at: http://worldwide.hyundai.com or http://globalpr.hyundai.com
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