Genesis takes luxury horsepower to White Turf St. Moritz this month

Comunicato Stampa disponibile solo in lingua originale. 

• Three-year #genesis #partnership with White Turf St. Moritz
• White Turf 2023 opens on 4^th February – 19^th February with #genesis in attendance throughout the duration of February
• Test drives of all #genesis models available during White Turf weekends via the #genesis #testdrive location situated at the White Turf #event village
• Collaboration with award-winning Korean chef Mun Kim from Munich and Swiss shooting star Dominik Hartmann to curate special guest menu

This month will see #genesis Motor Europe once again #sponsor luxury equestrian #event #whiteturfstmoritz.

The Korean premium car company, along with Credit Suisse, is the main #sponsor and official mobility partner of the renowned horseracing #event. Following a successful debut last year, #genesis Motor Europe has extended its #partnership to a main #sponsor three-year agreement to last until 2026.

White Turf is one of the most luxurious and internationally renowned horse racing events in Europe with a longstanding tradition which sees jockeys take to the frozen lake in an exhilarating race in the shadow of the stunning Swiss Alps. It is only fitting therefore that #genesis, a company dedicated to first-class hospitality, is bringing its own interpretation of luxury and mobility, service excellence and horsepower to the #event. Lawrence Hamilton, Managing Director of #genesis Motor Europe, said: “We are excited to be back in St. Moritz with a wider #partnership and a more extensive range of cars this time.  Collaborating with such a prestigious European #event is a great showcase for our brand and we had such positive feedback from guests last year, we’re looking forward to elevating their experience even further. We’ve also launched three new all-electric models in the last year, all of which are available to #testdrive during White Turf.  With the recent opening of a second #genesis Studio in Basel to grow our retail presence outside of Zurich, we are really pleased with how #genesis is being received in Switzerland.”

As a main #sponsor #genesis will enjoy an impactful brand visibility including a #genesis hospitality tent inside the #event village and offer an exclusive #testdrive experience at the entrance of the #event village. All models will be available for a driving experience.

Renowned award-winning Korean chef Mun Kim from Munich (Germany) will join forces with the new Swiss #genesis brand partner chef Dominik Hartmann creating a bespoke menu for White Turf guests to sample and enjoy Korean-inspired flavours and produce alongside with fine Swiss vegetarian delicacies.  This marks the second collaboration between Mun Kim and #genesis following his development of a fusion menu for the #genesis Scottish Open golf tournament last yearand the first collaboration with Swiss 2-Michelin star chef Dominik Hartmann who has been recently appointed new brand partner of #genesis Motor Switzerland.

With a focus on service #excellence, embodying the brand’s Korean ethos of son-nim - meaning ‘guest’ and ‘nim’ being an honour, #genesis will offer attendees of White Turf exclusive hospitality throughout the duration of the #event.  Guests will also be able to drive a #genesis model of their choice through the beautiful snow-capped Engadin mountains.

From the electric range, guests will have a choice of the #genesis GV60, a bold electric model with a sleek and athletic crossover styling, the Electrified G80, a modern interpretation of the classic sedan profile and lastly the Electrified GV70 - an SUV delivering exceptional driving performance with highest standards in luxury, versatility, and comfort. Petrol and diesel options of the popular GV70 and GV80 SUVs, G80 and G70 sedans as well as the stylish #g70shootingbrake model will also be available.

Test drives can be booked either in advance or via the #genesis #testdrive location on site during the #event.