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Jordan Brand knows that kids are spontaneous movers — when they want to do their favorite activity, they want to be able to do it right now and fast. Enter the new Jordan Brand 23/7, a shoe that kids can slip on immediately and is comfortable enough to wear all day, for any activity. The bonus feature: providing kids with an experience that promotes independence and confidence.
“Part of why we designed the 23/7 is because we wanted to create a shoe that is an everyday part of a kid’s world,” says #tatekuerbis, Jordan Brand Design Director for Kids Footwear. “Kids want to get into their shoes quickly to get out and play — this shoe enables them to do just that.” The design is just as considered as any Jordan Brand shoe for adults, adds Kuerbis, who designed the #airjordan signature 18, 19, and 31 through 36. “Designing the #airjordan signature shoe is such a magical process, and being able to apply that same thinking to the design of the 23/7 is no different and can be just as rewarding.”
The shoe’s easy entry is delivered through an intuitive step-in design. A soft heel pocket and stitched synthetic upper help easily guide the foot into place, while large pull loops allow kids or adults to open the collar wider. The two-way stretch upper and adjustable, reinforced strap provide a comfortable, locked-down fit, and the heel and toe are wrapped with rubber for durability. The 23/7’s midsole also has forefoot flexibility that’s ideal for early walkers. Combined, the shoe’s features help make #sport, and any activity, more accessible for the next generation.
The 23/7 shoe in the Bloodline colorway launches globally January 16, 2023. The Sky Fundamental colorway debuts globally later in the month, and the Dunk on Mars colorway arrives in February.
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