Press release
39KB
aprile 15, 2022 - Adidas
Adidas, Juventus and Kobra come together to celebrate football as powerful tool of socialization
Comunicato Stampa disponibile solo in lingua originale.
Herzogenaurach, 15 April, 2022 – Today, #adidas and #juventus reveal the club’s 4th kit, designed in #collaboration with legendary Brazilian street artist, #eduardokobra. Together, the partners look to extend the borders of the #sport and build connections with the realm of art to celebrate a more diverse and inclusive world.
Kobra, born and raised in São Paulo, is famed for his (record breaking) photorealistic street art murals which often challenge deep cultural and societal issues, and inspire and provoke thought with messages hidden within the art.
Kobra’s artistic expression and the values of #juventus draw many parallels, from being born in the streets to working as a platform for socialization that brings #people together – both contributing to society, culture, and the new generations.
With adidas’s focus on creativity, telling real stories about real #people, and the belief that #sport has the power to change lives, the #collaboration carries a powerful and unified message that helps bring to life the most authentic side of football.
The jersey #design is instantly recognisable as one of Kobra’s own, featuring his signature geometric style with the playful and expressive use of bright colours and bold lines, allowing the club’s diverse fanbase to express itself in a different way. The #adidas and #juventus logos are embroidered into the fabric with the jersey finished by Kobra’s distinct signature as a back neck sign off.
“What we express and the way we do it speaks about who we are. We cannot be our best version if we don’t embrace diversity. Our differences are what makes us unique, which is why #adidas and #juventus have been such perfect partners to work with on this special project. I hope it resonates with #people as much as I enjoyed creating the artwork for it,” said #eduardokobra.
Inigo Turner, #design Director, #adidas said: “The kit represents a celebration of football and street art as platforms that bring #people together. Wearing this jersey means not only to support the club or like the #design, but to make a bold statement of who we are. Through the #collaboration we are expressing ourselves and inviting our fans to do the same.”
“Once again #juventus and #adidas innovate through disruption – observes #giorgioricci, #juventus Chief Revenue Officer – with an exceptional project that goes beyond the ordinary #collaboration model.
Together with our partner #adidas, we have embraced Eduardo Kobra’s visionary mindset with a surprising and colorful kit that celebrates inclusion and excites our audience around the world”.
The new jersey is made with recycled materials, putting sustainability at the heart of the garment. It features the latest in adidas’ temperature regulation technology, AEROREADY – FEEL READY, keeping fans cool when the temperature starts to rise.
It will be worn for the first time on pitch from 16 April and will be available to purchase at the #adidas online shop (https://www.adidas.com/football), and the #juventus club and online store from 15 April.
For further information please visit #adidas.com/football or follow @adidasfootball on Instagram or twitter to join the conversation.
612212
3000x3751, 7MB
612213
3000x3750, 8MB
612214
5000x3333, 9MB
612215
4480x5600, 5MB
612216
3000x3750, 7MB
612217
4000x2667, 8MB
612218
3000x4500, 9MB
612219
3500x4376, 10MB
612220
5000x3334, 9MB
612221
4480x5600, 9MB
612222
5000x3334, 9MB
612223
3500x4376, 9MB
612224
5000x3333, 9MB
612225
1920x2400, 984KB
612226
1920x2400, 2MB
News correlate |
||
|
|
|
luglio 24, 2023
|
giugno 07, 2022
|
maggio 18, 2022
|
|
Comunicato Stampa disponibile solo in lingua originale. Today, #adidas unveils the new Manchester United away jersey for the 2023/... |
Tokyo, Giappone – 7 giugno 2022 – KLab Inc., leader nei giochi mobile online, ha annunciato che i festeggiamenti per il 5° anniver... |
Il logo Jeep® spicca sulle nuove divise che accompagneranno la #juventus nella stagione 2022-2023: la squadra bianconera le ha mos... |
Scarica tutto 
Ti potrebbe interessare anche |
||
|
|
|
maggio 13, 2022
|
maggio 13, 2022
|
settembre 29, 2021
|
|
JUVENTUS E #adidas PRESENTANO IL NUOVO HOME KIT 22/23!Dal 2011 i tifosi della #juventus trepidano, esultano, si abbracciano, si en... |
Comunicato Stampa disponibile solo in lingua originale. Today, #adidas reveals the #juventus home jersey for the 2022/23 season. C... |
La #juventus annuncia oggi una nuova #partnership, molto speciale. Si tratta, infatti, della prima Sleeve #partnership nella stor... |
Inglese 
Scarica tutto 
Condividi
Condividi via mail 
Automotive
Sport
Events
Art&Culture
Design
Fashion&Beauty
Food&Hospitality
Tecnologia
Nautica
Racing
Excellence
Corporate
OffBeat
Green
Gift
Pop
Heritage
Entertainment
Health & Wellness