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febbraio 28, 2022 - Alfa Romeo F1 team Orlen
AMX and Alfa Romeo F1 Team ORLEN reach out for the spirit of adventure
Comunicato Stampa disponibile solo in lingua originale.
Hinwil, 28 February 2022 – #alfaromeof1teamorlen is reaching out to a new generation of people with an adventurous spirit as it teams up with #amx. The dairy products’ branding will be visible on the nosecone of the C42, which was presented on Sunday, as well as on the front wheel winglets.
A brand of #yili, a leader in the milk and dairy products sector in China and East Asia, #amx is a premium yoghurt available in sucrose-free varieties designed to appeal to sportspeople, fitness lovers and other people with a taste for adventure.
Frédéric Vasseur, Team Principal of #alfaromeof1teamorlen: “AMX is a cool brand, targeted at people who want to explore their sense of adventure. In this regard, they reflect what we do as we go #racing around the world, and the pioneering spirit of #amx is something that sounds true to us as well. We are looking forward to working with them on the Chinese market, and to reaching out with our team and our sport to a new audience together with #zhouguanyu.”
A spokesman for #amx stated: “The #amx brand advocates a new generation of adventurous spirit. #formulaone #racing and the adventurous spirit of #zhouguanyu, the first #formulaone driver from China, perfectly fit our brand concept. Through this cooperation, we hope to form a strong correlation between its pioneer attribute, sports events and brand positioning, strengthen AMX's "new generation of adventurous" brand tone, enhance the sense of brand value, and promote the rapid improvement of brand image.”
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