Press release
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febbraio 28, 2022 - Hyatt Hotels
Hyatt announces plans for the world's first FILA-branded lifestyle Hotel in Shanghai
Comunicato Stampa disponibile solo in lingua originale.
A unique expression of life and vitality, #filahouseshanghai to join the JdV by Hyatt portfolio
CHICAGO (February 27, 2022) – Hyatt Hotels Corporation (NYSE: H) and #antasportsproducts Co., Ltd. (ANTA Group) announced plans for the first-of-its-kind FILA-branded #hotel in #shanghai – #filahouseshanghai. The #hotel will make its mark on the global stage as the inaugural FILA-branded #hotel in the world and by joining the JdV by Hyatt brand, #filahouseshanghai will bring a vibrant new experience to the local #hotel scene.
FILA, a global sports brand with a strong lifestyle appeal with more than 100 years of history, has gained recognition among high-end consumers for its unique fusion of fitness and fashion that is both sporty and stylish. In China, the Italian brand is owned and managed by ANTA, one of the country’s leading global sportswear companies, which has successfully positioned #fila at the premium end of sports fashion with a brand concept of “Live Your Elegance,” combining elegance with vitality.
The development of #filahouseshanghai marks the first time #fila China is extending its brand into the lifestyle #hotel space, as FILA’s vision for this #hotel aligns with the JdV by Hyatt brand’s ethos. Embracing the brand’s namesake (joie de vivre), the JdV by Hyatt brand offers a collection of independent properties that are true reflections of the urban neighborhoods they call home, inviting guests and locals alike to connect and celebrate the joy of life while unwinding in spaces designed with distinctive personality. This, together with the #fila brand’s free-spirited attitude and legacy of style designed for life in motion, will create a one-of-a-kind experience that appeals to today’s young travelers seeking to live in the moment.
Stephen Ho, president of growth and operations, Asia Pacific for Hyatt, said, “We are thrilled to be working with ANTA Group and #fila China to develop the first #fila HOUSE #hotel in the world. We look forward to welcoming guests, locals and a new generation of #fila fans with the JdV by Hyatt brand’s inclusive, heartfelt and joy-driven service.”
Brian Yiu, CEO of #fila China, said, “We are excited to be collaborating with Hyatt on the world’s first FILA-branded lifestyle #hotel. Not only will the #hotel be a unique expression of FILA’s history, culture, products and fashion trends, we believe that the young-at-heart JdV by Hyatt brand experience will be a fitting reflection of FILA’s spirit of vitality.”
FILA HOUSE #shanghai will be developed as part of the new #shanghai headquarters of ANTA Group in Shanghai’s West Hongqiao Business District, an area that is fast establishing itself as a center of #shanghai international trade, with excellent transportation links and a vibrant community of business and industry. Located across five independent buildings, housing headquarter office, shops, food and beverage outlets, the unique eco-friendly headquarters complex is envisioned to be a destination for sports retail as well as a space to showcase the latest trends in sports apparel. The complex, including #filahouseshanghai, is expected to open by 2024.
For more information about the JdV by Hyatt portfolio, please visit hyatt.com/brands/jdv-by-hyatt.
The term “Hyatt” is used in this release for convenience to refer to #hyatthotels Corporation and / or one or more of its affiliates.
ANTA Headquarter hi
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