Cookie Consent by Free Privacy Policy website Lotus Advanced Performance: new bespoke design and experiential division announced
febbraio 09, 2022 - Lotus

Lotus Advanced Performance: new bespoke design and experiential division announced

Comunicato Stampa disponibile solo in lingua originale. 

  • New ‘special operations’ team from #lotus, delivering halo projects, limited editions and unique content for customers
  • Enticing new image hints at an exciting future project
  • Experiential elements include #lotus Driving Academy and tours of the revitalised advanced production facility in Hethel, Norfolk
  • Simon Lane joins #lotus as Executive Director, #lotus Advanced Performance, to lead the team

(Hethel, UK – 9 February 2022) - Introducing #lotus Advanced Performance, a new division of the business dedicated to delivering thrilling bespoke vehicles and world-class customer experiences.

It is another significant development in the ongoing transformation of #lotus from a UK sports car company to a global performance car business and brand. An enticing new image of a rear wing from #lotus Design hints at an exciting future project.

The portfolio of services that #lotus Advanced Performance will offer includes:

  • Halo projects – ultra-exclusive and unique vehicles that expand the #lotus product portfolio in exciting new directions
  • Limited editions – exclusive high-spec and highly desirable versions of #lotus cars, allowing customers to stand out from the crowd
  • Bespoke – personalise your #lotus car with exclusive colours, trims and materials
  • Experiential – from tours of the new £100m Hethel sports car and hypercar production lines to ‘money can’t buy’ opportunities all around the world, activities to enable customers, fans and partners to experience the #lotus brand
  • Lotus Driving Academy – expert tuition at the wheel of a #lotus at locations around the world, including the iconic Hethel test track in Norfolk
  • Motorsport – starting with the Emira GT4 race car, #lotus Advanced Performance will support and deliver lightweight competition cars to customers around the world
  • Options – exclusive extras for your Lotus
  • Accessories – a broad range of #lotus Advanced Performance products and brand merchandise ‘For The Drivers’

All programmes are being led by Simon Lane, Executive Director, #lotus Advanced Performance, who has joined from the bespoke 'Q by Aston Martin' business.

Simon commented: “I have always been a #lotus fan, and this has to be one of the most exciting roles in the #automotive industry right now – a blank sheet of paper and the opportunity to launch a completely new division at the world’s most ambitious car brand. The LAP team and I have some fantastic and truly innovative ideas with very broad appeal, for #lotus fans young and old to those in search of unique experiences and collectible opportunities.”

He added: “Working in tandem with the hugely experienced #lotus Design team, and colleagues in our engineering teams around the world, we are going to build the most exciting and exclusive #lotus cars, embracing our exciting electrified future while also honouring our illustrious past.”

To learn more about Simon Lane read his full biography here.

Matt Windle, Managing Director, #lotus Cars, commented: “With high-profile success in leading the delivery of bespoke vehicles and world-class customer experiences, Simon Lane is the perfect person to lead #lotus Advanced Performance. This new division is an exciting addition to our business and another key element of our Vision80 transformation.”

He added: “With the Emira and Evija starting production in the coming months, #lotus Advanced Performance is another significant opportunity to enhance our brand and communicate direct with customers.”

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