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(Hethel, UK – 9 February 2022) - Introducing #lotus Advanced Performance, a new division of the business dedicated to delivering thrilling bespoke vehicles and world-class customer experiences.
It is another significant development in the ongoing transformation of #lotus from a UK sports car company to a global performance car business and brand. An enticing new image of a rear wing from #lotus Design hints at an exciting future project.
The portfolio of services that #lotus Advanced Performance will offer includes:
All programmes are being led by Simon Lane, Executive Director, #lotus Advanced Performance, who has joined from the bespoke 'Q by Aston Martin' business.
Simon commented: “I have always been a #lotus fan, and this has to be one of the most exciting roles in the #automotive industry right now – a blank sheet of paper and the opportunity to launch a completely new division at the world’s most ambitious car brand. The LAP team and I have some fantastic and truly innovative ideas with very broad appeal, for #lotus fans young and old to those in search of unique experiences and collectible opportunities.”
He added: “Working in tandem with the hugely experienced #lotus Design team, and colleagues in our engineering teams around the world, we are going to build the most exciting and exclusive #lotus cars, embracing our exciting electrified future while also honouring our illustrious past.”
To learn more about Simon Lane read his full biography here.
Matt Windle, Managing Director, #lotus Cars, commented: “With high-profile success in leading the delivery of bespoke vehicles and world-class customer experiences, Simon Lane is the perfect person to lead #lotus Advanced Performance. This new division is an exciting addition to our business and another key element of our Vision80 transformation.”
He added: “With the Emira and Evija starting production in the coming months, #lotus Advanced Performance is another significant opportunity to enhance our brand and communicate direct with customers.”
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