Press release
40KB
gennaio 20, 2022 - Acura
Acura Brings the Joy of Storytelling to Fans with Virtual Programming for the 2022 Sundance Film Festival
Comunicato Stampa disponibile solo in lingua originale.
- Acura will debut first-ever anime series during Sundance showcasing all-new lineup of Type S performance products
- 2022 marks Acura’s 12th year as Official Automaker and a Presenting Sponsor of the Sundance #film Festival
- Acura continues its commitment in supporting up-and-coming and underrepresented artists through engaging #sundancefilmfestival virtual programming and premieres
Acura will offer the independent #film community and fans gathering virtually for the 2022 #sundancefilmfestival a unique experience at AcuraWatchParty.com. Virtual Sundance programming from #acura includes important conversations and activations with like-minded #entertainment and media partners focused on supporting diversity in #film, along with A-list filmmakers and talent. #acura is delivering this virtual experience as the Official Vehicle and a Presenting Sponsor of the #sundancefilmfestival for the 12th consecutive year.
Acura also will present some of Sundance 2022’s most highly anticipated virtual premieres, while bringing the spirit of the #festival and joy of the movies to #film fans. To maintain the excitement in a COVID-safe environment, the automaker is sending hundreds of #acura Watch Party Kits filled with movie passes, snacks and Sundance-themed swag to customers, filmmakers, talent and partners to enjoy the Sundance experience from the comfort of their homes. Additionally, #acura is sending Watch Party Kits to #film students at various universities and colleges across Utah, where these schools have the opportunity to participate in the #festival through the free Local Lens Initiative and Student Screening Program. The Watch Party Kits provide students with even greater access to Sundance, furthering Acura’s mission of supporting up-and-coming filmmakers and artists.
Embracing the creative spirit of the Sundance #film community, #acura is debuting a new four-part anime series, Chiaki’s Journey, during the #festival. Chiaki’s Journey features a young hero’s quest to overcome multiple challenges on her path toward victory while offering viewers a first look at Acura’s trio of all-new Type S performance models: 2022 TLX Type S sport sedan, 2022 MDX Type S 3-row SUV and 2022 NSX Type S supercar. Preview Chiaki’s Journey, here: https://acura.us/ChiakisJourneyBackstoryTeaser. And for more information on Chiaki’s Journey and the #acura Type S lineup, visit: acura.com/type-s.
A full slate of #acura at Sundance creative programming will be available virtually for fans and filmmakers alike during the fest. Acura’s dedication to highlighting marginalized voices and furthering representation of all communities through #film includes teaming with Outfest, the nonprofit organization that creates visibility to LGBTQIA+ storytellers and builds empathy to drive meaningful social change. #acura also will host panels and a networking #event with the Latino Filmmakers Network, whose mission it is to connect, inspire, educate and create opportunities for Latinos while promoting diversity and inclusion in the #entertainment industry.
Virtual programming schedule from the AcuraWatchParty.com digital space includes:
- Thursday, January 20
- Acura to debut Chiaki’s Journey anime series featuring all new Type S performance product lineup.
- Saturday, January 22 – Monday, January 24 – #acura Celebrates the LGBTQ+ Community with OutFest
- Acura will present the annual OutFest Queer Brunch (Sunday, 1/23), panels, Sundance Selected #film Celebrations, meet ups, and more.
- Monday, January 24 – The Latino Filmmaker Network presented by Acura
- The Latino Filmmaker Network will host panels and a networking #event.
Additionally, #acura has once again partnered with IMDb to showcase exclusive video content from the top talent at this year’s #festival and will take over IMDb’s homepage several times throughout the #festival.
ACU SFF
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