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A profitable brand from launch, #ds Automobiles is accelerating its development with #ds4. Built on a reliable base with unique and world-renowned expertise in the field of electrification, the new Premium C offering is using refinement and the latest in engineering to win new fans.
“DS 4 was conceived to redefine the outline of the Premium C segment. It’s aimed at customers attracted by two body shapes: the new aspirational Coupé-SUV and the traditional compact hatchback. At every stage of its #design, the idea of appealing to these two segments drove our decisions.”
Marion David – Product Director, #ds Automobiles
Charismatic #design paves the way for AERO SPORT LOUNGE
DS 4 has remarkable proportions. With a benchmark width of 1.83 metres and large 720-millimetre wheels (alloys up to 20 inches, 19 inches as standard from TROCADERO and PERFORMANCE LINE levels in the range), for a compact length of 4.40 metres and a roof height of 1.47 metres, the dimensions appear impressive with a memorably imposing presence.
“Even before drawing the first pencil line, we worked for two years with our engineers shaping the technical platform. When we began the creative process, the room for manoeuvre we had in devising a new concept was incredible. Inspired by the #ds AERO SPORT LOUNGE concept, the silhouette is unique in the segment with proportions that have never been seen before. The outline is athletic, very muscular, compact and sits on very large wheels. It’s turned out to be aerodynamic, efficient and charismatic all at once.”
Thierry Metroz – #design Director, #ds Automobile
The front is characterised by a new light signature. The very slim projector headlamps feature the DS MATRIX LED VISION system that combines matrix and directional lighting. They are complemented by daytime running lights made up of two lines of LEDs on either side (the whole system comprises 150 LEDs). The #ds WINGS link the headlamps to the grille. Depending on the version, this is made up of two parts with diamond tip motifs, in graduated sizes, that stand out in a three-dimensional grille. Above it, the long bonnet gives movement to make the silhouette appear dynamic.
The profile combines fluidity and sharp lines. The flush fitting door handles go with sculpted surfaces on the sides. The ratio of the bodywork to the large diameter wheels (including a 20-inch offering with aero inserts) comes from the #ds AERO SPORT LOUNGE concept, displaying an imposing and unique presence.
At the rear, the roof stretches down very low on a steeply sloping rear window with a “Reflective Design” screen print, an exterior demonstration of a recognised expertise. The silhouette is as stylish as it is aerodynamically efficient. The rear wings reveal a healthy muscular appearance with curves and sharp edges on the bodywork emphasising the C pillar, which has a gloss black finish branded with an inset #ds Automobiles badge. A new generation light signature features at the back with the advanced laser embossed scale effect.
DS 4 can be transformed within the same silhouette. With #ds4 the core of the range, elegance is the dominating factor thanks to a #design with special bumpers, subtle chrome touches and a roof also available in black to give an imposing, athletic stance.
DS 4 CROSS plays on the visual perception of an SUV with a treatment to the lower part of the bumper emphasised by special protection and matt black paint. The gloss black upper parts to the side window frames, gloss black grille, distinctive 19” alloy wheels, roof bars and a roof the same colour as the bodywork finishes it off. As an exclusive option, #ds4 CROSS can be fitted with Advanced Traction Control for improved grip with sand, snow and mud modes and Hill Assist Descent Control.
More dynamic, #ds4 PERFORMANCE LINE has an exterior trimmed in black with a Black Pack (DS WINGS, strip between the rear lights, grille and side window frames) and distinctive black alloy wheels as well as an exclusive interior.
Purity and the #interiordesign, “hand-made” upholstery
DS 4 has a digital interior, seamless and ergonomic with each part integrated intuitively as much for function as form. This fluidity is driven by innovations that aim to create complete calm within #ds4.
The art of travel is demonstrated with a new control lay out, grouped in three zones of interface to simplify the experience. Clous de Paris embossed inserts, inspired by fine watchmaking, pick out and emphasise the following features:
- The strip on the dashboard groups together the controls for the air conditioning and #ds AIR, the invisible air vent.
- The electric window switches line up with the side vents built into the doors.
DS AIR, invisible air vent, is an innovative ventilation system with very compact central vents high up and fitted with blades that can’t be seen. Air flow separated by a cone ensures it can be directed perfectly both high and low. The whole system works like classic ventilation with optimum efficiency. With its vertical compactness, it has an understated and integrated appearance which has enabled the #design of the dashboard to be structured in a way that’s free flowing and uncluttered. The Quick Launch function enables the cockpit to be air conditioned (hot or cold): the air vents, the heated or cooled seats and, as an option, the heated steering wheel can be controlled with a single movement.
A new trim gives an innovative meaning to well-being. Particular attention has been paid to the shape of the seats that can be cooled and massaging when they’re specified in leather. The concept is inspired by a shell, creating a new comfort zone made up of a single part, curved and without a break. New upholstery covers this with high density foam to achieve an exceptional level of comfort. The stretched seat and the shell shape give unprecedented depth for an innovative #design.
Symbolic of #ds Automobiles, the Criollo Brown OPERA interior represents the best of the Brand’s expertise with high density foam seats in Criollo Brown Nappa leather that stand out with watchstrap upholstery. The dashboard is also clad with Criollo Brown Nappa leather. Brown Ash wood trim adds an extra touch of sophistication. The electric front seats feature pneumatically adjustable lumbar support. They are cooled, heated and massaging.
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