TAILS® targets 10,000 on-trade outlets across Europe

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As bars and restaurants reopen, TAILS offers access to hassle-free, pre-batched cocktails and valuable new revenue stream.

Hamilton, Bermuda, June 22, 2021 – Thousands of bars and restaurants could soon be serving cocktails for the first time as TAILS kicks off a campaign to demonstrate how pre-batched cocktails are a hasslefree solution for driving revenue just when the hospitality industry needs it most.

The premium batched cocktail brand, acquired by family-owned #bacardi in November, is delivering 10,000 sample kits to newly reopened on-trade outlets across Europe as part of an initiative to highlight how anyone, in any type of #bar or #restaurant, can serve quality cocktails easily, quickly, consistently and at scale – and at the same time generate a welcome new revenue stream.

Evert-Jan Bos, General Manager, TAILS, said: “During lockdown, #people have been buying their own cocktail shakers and watching ‘how to’ videos so they can create cocktails at home. As the on-trade now reopens, interest in cocktails has exploded and demand far exceeds the number of outlets serving them. That gap in the market, makes this the perfect time for local bars to offer cocktails for the first time and
create their first ever cocktail menus.

“There are no obstacles,” says #evertjan. “TAILS opens up the world of premium cocktails to bars which may think they need specialist training, lots of ingredients and don’t have the time to make cocktails. In fact, the 15 seconds it takes to create a premium cocktail with TAILS, more than pays back in increased profit.”

Further information in the press release to download