Cookie Consent by Free Privacy Policy website Kia K5 and Sorento win 2020 GOOD DESIGN Awards
dicembre 30, 2020 - Kia

Kia K5 and Sorento win 2020 GOOD DESIGN Awards

Comunicato Stampa disponibile solo in lingua originale. 

  • Prestigious awards acknowledge #design excellence of Kia brand
  • K5 sedan and Sorento #suv on-sale in several regions around the world

(SEOUL) December 30, 2020 – Kia Motors has earned two prestigious #design prizes for its latest models, as the new third-generation #kiak5 sedan and fourth-generation #kiasorento #suv won accolades in the Transportation category of the annual #gooddesignawards.

This is the latest in a string of #design awards for Kia in recent years, with previous generations of both the Sorento and K5 also earning #gooddesignawards in 2015. Several other models in the Kia line-up, including the Telluride and Soul, have also received prizes from the organization previously.

Kia’s third-generation K5 is the brand’s one of the most powerful mid-size sedans to-date, offering drivers an inspired and technology-packed alternative to traditional rivals. Its exterior #design is characterized by Kia’s hallmark ‘tiger nose’ grille and ‘heart beat’ daytime running lights, while its interior layout conveys a futuristic and high-tech appearance, aided by its 12-inch digital instrument cluster.

The all-new #kiasorento redefines the successful #design of previous generations of the #suv, while incorporating elegant and sophisticated new styling elements, with sharper lines, high-tech details and elongated exterior proportions. The ‘tiger-nose’ grille, displaying a wider shape which organically wraps around the integrated headlamps on each side, gives the new model a confident and mature presence. Inside, its attractive cabin also introduces premium-quality materials, cutting-edge infotainment technologies, and a stunning new #design.

Celebrating its 70th anniversary, the #gooddesignawards program is one of the oldest #design competitions in the world. Every year, the program selects a list of products and industry leaders in #design and manufacturing that have chartered new directions for innovation and pushed the envelope for competitive products in the world marketplace.


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