Kering participates in the China International Import Expo for second year in a row

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Kering and all its Houses are participating in the #chinainternationalimportexpo (CIIE) for the second consecutive year, presenting its corporate signature “Empowering Imagination” and strategic vision of “Modern Luxury”, as well as profiling its important work in the world of #biodiversity.

“In attending the CIIE this year, we appreciate and value this important opportunity to present Kering’s vision for the ongoing evolution of the luxury industry, and the role it can play in helping ensure a sustainable future. Moreover, we hope to expand our partnership with our business partners and stakeholders in #china to further craft tomorrow’s Luxury together,” said #caijinqing, President of #kering Greater #china.

“Taking an evolutionary approach to the design initiated in 2019, #buroolescheeren delivers the latest iteration of an immersive and distinctive environment for this year's #kering pavilion at the #chinainternationalimportexpo (CIIE) 2020. In keeping with Kering's commitment to environmental stewardship, Buro Ole Scheeren's semi-modular design has been refreshed, reshuffled and redeployed. The pavilion reuses 66% of the overall material weight. Consisting of a series of rose-hued display cubes, prismatic vitrines, multimedia installations and iconic works of fashion from the #kering brands, this year's pavilion is an imaginative statement on sustainability with style.” #olescheeren, Principal of #buroolescheeren remarked.

“China is a key market for the global luxury industry and #kering has been successfully operating in #china for over four decades,” #caijinqing remarked, President of Greater #china, #kering. “From the first Gucci boutique in Hong Kong in 1974, to today, our stores are now present in more than 40 Chinese cities and our Houses are accelerating their online presence in #china. China’s ongoing development and economic rise has seen Chinese consumers’ expectations of the luxury industry rapidly evolve and our commitment to serving these expectations is unwavering.”

Kering believes that “modern luxury” is not only represented by creativity and inspiration, but also in the responsibility of taking care of human being and the planet. In July, the Group published a dedicated #biodiversity strategy with a series of new targets to achieve a “net positive”  impact on #biodiversity by 2025. The strategic plan includes the launch of the “Kering for Nature Fund” to support the fashion industry’s transition to regenerative agriculture and the implementation of a series of projects to raise awareness on environmental protection.

The “Biodiversity Room” within #kering Pavilion illustrates the progress of #biodiversity strategies being implemented by #kering worldwide. One important example of Kering’s effort is its partnership with The Explorers, a global media platform building a rich catalogue of the Earth’s natural assets to enhance public awareness of the importance of #biodiversity. Kering’s projects in #china feature as one of the highlights of the “Biodiversity Room”. In January, #kering made a donation of RMB 7.5 million to the Hubei Red Cross Foundation in its work in combating COVID-19 during the peak of outbreak. In addition to providing immediate medical supplies to hospitals in Hubei province, the donation also helped finance educational initiatives organized by local organizations for children, young #people, families and professionals. #kering has supported other initiatives aimred at raising awareness on bidivesity protections, respectively launched by the #china Advertising Association (CAA), Shan Shui Conservation Center, and the Enjoy English and Music Culture Centre initiated: the “Wildlife Protection” public service advertising solicitation, “Wuhan #biodiversity Citizen Education Program” and a “Time Through Children’s Eyes” drawing competition.